Change in Rank
Our analysis of companies offering social media marketing and management services begins with a look at the response rates and quickness for responses within social media. It is important for a social media marketing company to be able to quickly respond to inquiries, mentions, and other activity in social media due to the public and often immediate nature of communications and social media culture in general.
It is crucial for the vendors we recommend to have experience and insight into the best methods for creating and maintaining a brand presence in social media. Our analysis delves into how natural the brand development becomes across different social media channels and how the communications not only cater to the type of brand being represented, but towards the established and potential audiences to target.
Social media marketing companies offer their clients the unique opportunity to connect with and communicate through social media with professional guidance and insight. As businesses look to improve their communications with their current and potential clients, social media marketing companies should advise their clients on how to interact and create positive interactions in various social media channels.
Each social media marketing company maintains a different approach and methodology which fuels their social media strategies. During our analysis we analyze how each company approaches providing social media marketing solutions to their clients, how they handle interactions in social media, and their approach to tracking and measuring the performance of a variety of social campaigns and interactions.
We also spend time comparing the relative reach of each competing vendor based on their ability to identify and connect with new audiences through social media. Vendors often provide their clients with the benefit of reaching wide audiences which are relevant to the products and services they are offering. It is vital to ensure they understand not only how to reach a new audience, but how to interact with it.