Change in Rank
There are a large number of companies out there offering content writing and creation services for businesses looking for articles, blog posts, and press releases. During our analysis of these vendors we ensure the companies we recommend take into consideration relevant aspects of search engine optimization. It is important to have content written with organic optimization in mind prior to publishing it.
Content written by an SEO copywriting company should be marketable in nature, allowing for the content to be used in the context it has been provided before. Content lacking actual context or quality will be difficult to use in marketing text and in publishing. We ensure the vendors which we recommend are producing marketing-rich content which speaks to the audience and has actual substance to the message presented.
In addition to being marketable the content being produced should be conversion-driven in nature. It is important for content to be able to deliver a message while also convincing the reader to try the product or service relevant to the content. Many SEO copywriting companies take into consideration the marketing initiatives and end goals of the customer prior to beginning the content writing process and strategy.
It is also important for a content creation company to be able to handle a wide variety of topics and different formats of content for their clients. Many businesses will look to use a content creation company to handle their articles, blog posts, reviews, and other content formats which are required for their marketing initiatives. We recommend vendors which are experienced in a wide variety of content formats.
It is important to have a set of standards in place for all of the writing produced for clients. During our analysis we delve into the writing standards which are held to the writing staff and editors producing SEO friendly content. The content should be written with proper grammar, spelling, and punctuation with consideration being given to different ways that target audiences will read and understand the presented content.