Press release distribution companies offer businesses the opportunity to reach out to journalists and other news resources by creating and submitting a news release across a network to different channels relevant to their industry. We evaluate the submission process in place both from the graphical user interface and the set writing standards and requirements which the editors use to ensure quality news articles.
The element of optimization is an important area of our analysis to ensure the PR distribution company takes into consideration the best practices and most effective ways of distributing and displaying a news release. Having a release optimized for search engines and other parties ensures that the news releases will translate into different methods of news aggregation in addition to ensuring the interested parties will have access.
The quality and variance of a distribution network is also taken into consideration. Many PR distribution companies have a variety of networks or options for releasing a news release to relevant parties. During our analysis we compare the relative value of a news release based on the channels which the news release will be distributed. It is important to ensure the opportunities for news releases are not cost prohibitive.
The topic of analytics is universally important to all aspects of marketing. Just as press releases are used to distribute news and information to parties which will be able to report on it, it also serves as a market platform for online businesses. Our analysis of PR distribution networks delves into the statistics and information which they are tracking about their visitors and how the information is being presented to their clients.
Customer and technical support is an important element of a press release distribution service to ensure that the questions and concerns of the clients and web visitors are being adequately answered and taken care of. We ensure the vendors we recommend to buyers of online marketing services have access to PR channels which are both effective and able to handle the questions and concerns of their major audience.