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Our Selection Process For
Best Enterprise Social Management SaaS

Last updated: March 1, 2017

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Best

Top 5 Enterprise Social Management SaaS

Best Enterprise Social Management SaaS - March 2017

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Content Syndication

Integration

Analytics

Feature Set

Support

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Boostability

Lehi, Utah

Kelly Shelton
800-261-1537
More info

Visit Website

2009

Above $10 million

465

7500+

92%

L

J.D. Power, Fieldstone Homes, Dexter Law, Alegria Shoes, Artbeats

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

HootSuite Media

San Francisco, California

Ryan Holmes
604-484-8902
More info

Visit Website

2008

Above $10 million

200+

5000+

92%

L

Dwell , SXSW , Wiley , Marketo , DavidsTEA

 

99

 

98

 

99

 

99

 

98

98.6%
Increased +2

+2

 

3

Salesforce ExactTarget Marketing Cloud

San Francisco, California

Ashley
415-901-7000
More info

Visit Website

2004

$3 million - $5 million

3

45

85%

L

Scottrade, Progreive, Prime Visibility, trans cosmos, TT PlattForm

 

98

 

98

 

97

 

97

 

98

97.6%
Increased +2

+2

 
Strong Performers

4

Shoutlet

Madison, Wisconsin

Jason Weaver
608-833-0088
More info

Visit Website

2010

$3 million - $5 million

35

300+

95%

H

Norwegian Cruise Line, Burger King, AT&T, Cars.com, Cisco

 

95

 

96

 

96

 

97

 

95

95.8%
Decreased -1

-1

 

5

iProspect

Boston, Massachusetts

Jeremy Cornfeldt
617-449-4300
More info

Visit Website

1996

Above $10 million

50+

150+

92%

H

Yellow Book, Allegis Group, Circuit City, Delta, Avis

 

94

 

94

 

95

 

97

 

97

95.4%
Decreased -3

-3

 
Evaluation Criteria: Best Enterprise Social Management SaaS
Content Syndication How Content is Delivered

During our analysis of enterprise social management platforms we spend time analyzing the software’s ability to syndicate and publish information across a wide variety of channels and platforms. It is important for the user to have flexibility in where the content and information is being syndicated in order to ensure their marketing message is being received by the correct audiences for the correct campaign.

Integration Cohesive Social Media

Integration is another important element of our analysis. We ensure the social media platforms we evaluate offer users the flexibility to link up all of their social media outlets while providing them with the ability to control the more in-depth features of each network. We measure the level of flexibility and control that users have across different social media networks in order to ensure they can truly integrate their marketing strategy.

Analytics Accurate Metrics and Info

Having access to accurate and up-to-date information is essential for managing larger-sized social media campaigns. We investigate the accuracy and the timeliness of the information being presented to users of the software. Users expect to have information which is relevant to their campaign at the time they are viewing the campaign and will have less interest in viewing information which is dated when trying to make a decision.

Feature Set Variety of Features

The overall feature set of the software is another important area of our analysis to ensure that the platform will contain a large number of features which function as a means to create and automate various social media activities. Having features which add to the use of the software and don’t detract from having a formulated and organized approach to social media ensure the user will be able to best use the software.

Support Quickly Responds to Clients

Users of enterprise social management SaaS solutions will expect for the software to contain professional level support with a fast response time and a quick resolution. We evaluate each of the platforms based on the availability and professionalism of their support team. It is important to ensure that enterprises will have access to support representatives that are knowledge and helpful to resolve issues with the platform.

 
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