Change in Rank
During a site audit, it is important for the vendor to communicate to their client where their website is in terms of performance and what their desired or potential performance is. During our evaluation of website audit companies, we look into the methods used by each vendor to measure performance and to determine the expectations which the client has for their performance in addition to the actual performance possible to achieve.
When performing a website audit, we ensure the vendors which we recommend take into consideration the individual goals and objectives of each customer website as opposed to a single view of the entire portfolio. In addition, vendors often delve into the individual goals and objectives of different features, sections, and areas of content in the website in order to better understand whether the website is currently meeting its potential.
Being able to produce an effective report which the client is able to act upon is the primary objective of a website audit project. We analyze the style of reporting which the vendor uses to highlight information which is primarily relevant to improving upon the performance of an existing website. It is more important to provide the client with an understanding of what they need to do than what the current issues are.
Efficiency is a key element of the evaluation process to ensure the website audits are taking time into consideration when performing an audit. Many businesses which sign up for website audit services are looking for a comprehensive and swift response in order to solve their issues. Our analysis delves into the strategies and processes put into place to save time or make the most efficient use of resources during the audit.