Change in Rank
When recommended affiliate marketing companies, we believe it is important for the affiliate marketing company to have access to a large network of publishers and affiliates. Not only does there need to be a volume of a variety of advertisers and publishers, there needs to be a variety of different industries being represented with enough volume to ensure there are matching publishers for the interested affiliates.
The actual process of ensuring that affiliate links are being implemented by the publishers alongside adequate tracking methods is crucial to an affiliate marketing campaign. We investigate how much effort is placed into the process of acquiring affiliates and advertisers. In addition, we find it important to understand how much time is spent by the affiliate marketing company in creating strategic campaigns for their affiliates.
For the advertiser, we understand the concept of monitoring the status of a campaign is vitally important to ensure the campaign is achieving the best results possible. We analyze how well an affiliate marketing company monitors campaigns to ensure the best practices and guidelines are being followed by publishers in order to ensure that visitors to a publisher’s page have the right idea about the products and/or services being offered.
We analyze the types of reports which are being generated to both the advertiser and the publisher involved in the affiliate marketing campaign. The vendors which we recommend offer both parties with comprehensive reports which provide both an outline of the performance of a campaign and detailed information to help them better understand the most and least effective areas of performance. We also investigate the advice communicated to both parties and any additional information.
One of the most crucial areas of our evaluation process is the investigation into how well the affiliate marketing company works with their publishers to ensure the created campaign is performing optimally. We communicate with affiliate marketing companies to understand what metrics they use to measure a campaign’s performance, what routes they go to increase conversion rates, and how they produce better results for their advertisers.