Change in Rank
During our analysis of mobile marketing services, we spend time delving into the strategies and methodologies used to determine the overall status and performance of an existing campaign. We identify each vendor's campaign analysis strategy in order to compare internal strategies and methodologies to those of the leading mobile marketing providers. This serves as a starting point to better understand a vendor's ability to identify strengths and weaknesses.
For mobile marketing campaigns, it is important for the vendor to have an in-depth understanding of how to affect a client's performance in the results of mobile search engines. Mobile search operates at a different level and maintains different nuances compared to desktop and traditional search engines. We analyze the strategies and processes which are used to create effective organic mobile search campaigns while measuring their relative performance.
There are a large number of paid opportunities in mobile advertising. We analyze how each mobile marketing company approaches the concept of paid advertising in mobile platforms in order to reach out to target audiences. Time is spent comparing different paid advertising strategies and platforms leveraged by mobile marketing companies and how each of these decisions will ultimately impact the end result of the paid marketing campaign.
The types of reports and information which is provided to the client is also an important aspect of our analysis. We want to ensure that clients of mobile marketing services are being given information about the big picture of their marketing campaign while also ensuring they have access to the statistics and information backing up the claims. Reports should also provide them with an explanation of the work produced and the actual results being achieved over time.
Mobile web technologies and infrastructure exists as one of the fastest growing areas in technology and online marketing. Our analysis investigates whether mobile marketing companies are taking new technologies and standards into consideration when developing mobile platforms for their customers. The vendors which we recommend often remain ahead of the curve to ensure that the mobile website will continue to function as needed with new platforms.