Client Review on Abacus Integrated Marketing

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We started working with Abacus about 18 months ago, when we appointed them following an agency pitch to develop a marketing plan to promote one of our products. We were really impressed with the plan they put together, and enjoyed the collaborative approach, which included a number of intensive workshops and brainstorming sessions. They were also very helpful at explaining their rationale and we have learned a lot of new things too. We were able to identify who our core customers were, and key messages around the proposition, as well as the most effective media to increase awareness. They even helped us to develop the product’s features to make it more attractive to different audiences, and created a new section on our website to improve conversion. We have now engaged Abacus to deliver all of our marketing activities, including the development of our website, the creation of client micro-sites, and the delivery of marketing strategies at both a product and a corporate level. They are professional, trustworthy and enjoyable to work with. Highly recommended.