Client Review on Merchant Centric

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Since May 2015, Christian Brothers Automotive partnered with Merchant Centric to better support our customers and franchise-owners. Christian Brothers Automotive is committed to providing a positive experience for its customers. We believe positive experiences for our guests’ yields positive returns for our franchisees, which is why we listen to guests’ online feedback to understand how we may better serve them. Merchant Centric acts as an extension of our marketing team to monitor and manage our online reputation including being in daily contact with our owners to assist with guest engagement. We value our Merchant Centric partnership for their expertise and the customized attention they give to our brand. They work with us and the franchisees to provide professional advice and draft customized responses to our customers’ feedback both positive and negative. We have received tremendous positive feedback at corporate from the location owners and seen a positive trend in both our overall online star rating, as well as an increase in positive review volume. We would recommend the Merchant Centric program to organizations looking to better understand their customers’ needs, support their franchisees with their online reputation management, and to generate revenue through consumer engagement.