Client Review on The Rainmaker Institute

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Our managing attorney and marketing analyst recently attended the Rainmaker Retreat in Las Vegas. The Rainmaker Retreat is a marketing seminar, specifically put together for lawyers by the Rainmaker Institute. We didn't know what to expect from the seminar, we had a decent process for marketing and we were making our monthly client goals, but we're always looking for new ways to improve our processes.The retreat was a real eye-opener. Stephen Fairley gave the presentations during the two days of the seminar, and he already had his team call our offices posing as a potential clients. Then he used the call to give us a score on our client intake procedures. This client intake score and their recommendations on handling prospective clients, alone, was worth the price of admission. Stephen's three marketing specialists/account managers also assisted during the seminar, and were available to answer questions and give marketing advice during the entire seminar. The account manager that sat next to us was Adam Montierth, and gave us some invaluable advice on how to optimize/shift our internet advertising account funds so they would provide us with more leads. The Rainmaker Institute also provided the food and drinks during the seminar. Practicing what they preach on first-class client treatment, the fare at the retreat, was, well, first-class. In fact, it was the best buffet, snack, and drink service that we've ever had at a seminar. The seminar isn't a Kumbaya, everybody hug, feel good about yourself, rah-rah, fuzzy-bunny presentation, with no specifics. In fact, some of the business cases presented were downright painful to look at. Stephen gave numbers during the seminar. Important numbers, lead numbers, search engine thresholds, and conversion statistics that are critical to improving lead generation, intake conversions, and referral generation. The numbers quoted are critical metrics to an attorney's business processes, and if used to analyze your processes can take you to the next level of handling your client relationships from first impressions to post-case communications. But the bottom line is, when we came in to work the following Monday, we were scrambling to change the way we do marketing, intake, communication, and tracking. Vendors were hired and fired. We're also changing the way we handle communicating with clients, from the time we generate leads, to after their case is settled. The Rainmaker Retreat paid for itself in a matter of days.