VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
Our Selection Process For
Best PPC Management Companies and Firms in Australia

Last updated: December 1, 2018

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Best

Top 30 Pay Per Click Management Companies In Australia

Best PPC Management Companies and Firms in Australia - December 2018

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Campaign Analysis

Campaign Analysis

Keyword Selection

Keyword Selection

Creation of Effective Ads

Creation of Effective Ads

CPA Minimization

CPA Minimization

Automation

Automation

Overall Score

0
100
 
G
VG
E
 

Change in Rank

DMA | Digital Marketing Agency DMA | Digital Marketing Agency
Talk to a Representative: 800-569-2754
Key Facts For DMA | Digital Marketing Agency
  • Major Clients:
    Jet.com, TripAdvisor.com, Kohler, Willia..
  • Year Founded:
    2002
  • Fulltime Employees:
    80+
  • Active Clients:
    500+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    96%
  • Pricing:
    M
  • Website:
    digitalmarketingagency.com
Request A Quote
Reviews (92)
Positive Review 92 Reviews
Chris Sheen
Chris Sheen Linkedin
They’ve created a lead avalanche!
Do not make the same mistake we did. We were warned that the increase in lead volume can be difficult to handle. When you sign up with DMA, make sure you’re ready to expand your team and that you have the proper stuff set up…
Chris Sheen
Positive Review
Justin Southworth
Justin Southworth Linkedin
Our sales have exploded on Amazon.
Since we brought them on to manage our Amazon listings we’ve stopped doing some of our other advertising since we are getting a large portion of our sales on Amazon. We spend less in advertising to get more return from Amazon, and this whole process…
Justin Southworth
Positive Review
George Thompson
George Thompson Linkedin
It took five weeks to accomplish, but by using built-in reporting tools, they were able to remove the negative YouTube videos. George Thompson

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

marketingagency.io marketingagency.io
Talk to a Representative: 1-312-273-5534
Key Facts For marketingagency.io
  • Major Clients:
    Barefoot Books, Basecamp, Dansko, Dutch ..
  • Year Founded:
    2007
  • Fulltime Employees:
    20+
  • Active Clients:
    200+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    97%
  • Pricing:
    M
  • Website:
    www.marketingagency.io
Request A Quote
Reviews (21)
Positive Review 21 Reviews
Been a client for 18 months and its been a fantastic
marketingagency.io delivered on what they promised. My previous two SEO companies didn't, so dealing with Marketing Agency has been a refreshing change. I highly recommend their services, especially Raymond who is my Account Manager.
Ruth Peronel
Positive Review
Knowledgeable and Professional firm
I hired marketingagency.io to assist our company with our internet marketing goals and I have been very pleased with the results. There are lots of people out there making big promises about SEO but they delivers the goods. Thanks!
Steven Ranjit
Positive Review
Perfect blend of technical knowledge, right commun
Used this company for SEO on my website. They got my website ranked in less than 3 months. Communication is flawless. Highly recommended!
Ben

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

3
2015
Above $10 million
50+
300+
95%
L
ActiveWin, Betfred, Barnes Roffe LLP, Boom, Easy Accounting Services
99
100
100
99
100
99.6%
NC
Adzooma Adzooma
Talk to a Representative: 0115-850-7474
Service Offerings:
Key Facts For Adzooma
  • Major Clients:
    ActiveWin, Betfred, Barnes Roffe LLP, Bo..
  • Year Founded:
    2015
  • Fulltime Employees:
    50+
  • Active Clients:
    300+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    95%
  • Pricing:
    L
  • Website:
    www.adzooma.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Bruce Clay Australia Bruce Clay Australia
Talk to a Representative: 61-292521700
Key Facts For Bruce Clay Australia
  • Major Clients:
    Edmunds, Turner Broadcasting, AT+T, Dire..
  • Year Founded:
    1996
  • Fulltime Employees:
    26
  • Active Clients:
    150+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    90%
  • Pricing:
    H
  • Website:
    www.bruceclay.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

eTraffic Web Marketing
Talk to a Representative: 1300 887 151
Service Offerings:
Key Facts For eTraffic Web Marketing
  • Major Clients:
    LoanOne, Cacao, Pascoe Vale Gardens Reti..
  • Year Founded:
    2013
  • Fulltime Employees:
    15+
  • Active Clients:
    78+
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    81%
  • Pricing:
    H
  • Website:
    etrafficwebmarketing.com.au
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Netmark Netmark
Talk to a Representative: 800-935-5133
Key Facts For Netmark
  • Major Clients:
    Experian, SelectQuote, Intellius, Hallma..
  • Year Founded:
    2007
  • Fulltime Employees:
    15
  • Active Clients:
    50
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    91%
  • Pricing:
    M
  • Website:
    www.netmark.com
Request A Quote
Reviews (20)
Positive 95.0% 19 Reviews
Great Communication
I have used a few SEO companies in the past, but all of them failed miserably. When I decided to start working with Netmark, I found out what an SEO company should be like. They were great at communicating, even if there were problems. Now…
Chris
Positive
Great company to work with
It’s pretty easy to see the daily calls we get from our good online placement we've obtained has made all the difference.
Mike Toombs
Negative 5.0% 1 Reviews
Meh
We have switched account managers multiple times with little understanding why or how. Things started off great but have gone downhill a lot. Reports are late, deliverable items fall off and project management is lacking. Make sure you have support and contacts outside your account…
Sarah

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

BWM Services BWM Services
Talk to a Representative: +91-9911044569
Key Facts For BWM Services
  • Major Clients:
    Confidential.
  • Year Founded:
    2012
  • Fulltime Employees:
    10
  • Active Clients:
    40
  • Revenue:
    Under $250,000
  • Client Retention Rate:
    90%
  • Pricing:
    L
  • Website:
    bestwebmaintenance.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Net Starter Net Starter
Talk to a Representative: 61-292737777
Key Facts For Net Starter
  • Major Clients:
    Infotech, 3D Interactive, Get Mobile, Ho..
  • Year Founded:
    2000
  • Fulltime Employees:
    27
  • Active Clients:
    241
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    87%
  • Pricing:
    L
  • Website:
    www.netstarter.com.au
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

CleverClicks.com.au CleverClicks.com.au
Talk to a Representative: 1300-859-700
Service Offerings:
Key Facts For CleverClicks.com.au
  • Major Clients:
    theage.com.au, mybusiness, smh.com.au, M..
  • Year Founded:
    2005
  • Fulltime Employees:
    10
  • Active Clients:
    60
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    90%
  • Pricing:
    M
  • Website:
    cleverclicks.com.au
Request A Quote
Reviews (1)
Positive Review 1 Reviews
Awesome PPC
Philip and his team know what is going on when it comes to running a PPC campaign, no messing around just awesome results. Having worked with him on several campaigns I can speak for his knowledge and experience in PPC. If you are not getting…
David

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Rank First Rank First
Talk to a Representative: 1300-828-814
Key Facts For Rank First
  • Major Clients:
    Confidential.
  • Year Founded:
    2008
  • Fulltime Employees:
    23
  • Active Clients:
    325
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    89%
  • Pricing:
    M
  • Website:
    www.rankfirst.com.au
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Dornan Digital Dornan Digital
Talk to a Representative: 1300-721-557
Key Facts For Dornan Digital
  • Major Clients:
    Available Upon Request
  • Year Founded:
    2011
  • Fulltime Employees:
    14
  • Active Clients:
    100+
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    99%
  • Pricing:
    L
  • Website:
    www.dornandigital.com
Request A Quote
Reviews (1)
Positive Review 1 Reviews
Dornan.Net increased my revenue 10x
The people at Dornan.Net were amazingly helpful. They provided a lot of valuable help and information even before I signed up for their services. Michael and Danny went above and beyond to make sure the campaign runs smoothly. With their help I was able increase…
Chanuka

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Matter Solutions Matter Solutions
Talk to a Representative: 61-731172300
Key Facts For Matter Solutions
  • Major Clients:
    OMG Fitness, Radical Systems, Wealth fro..
  • Year Founded:
    2006
  • Fulltime Employees:
    2
  • Active Clients:
    50+
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    82%
  • Pricing:
    L
  • Website:
    mattersolutions.com.au
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

WebCentral WebCentral
Talk to a Representative: 1800-800-099
Key Facts For WebCentral
  • Major Clients:
    pookinuk, Azimuth Connections, earlybird..
  • Year Founded:
    2005
  • Fulltime Employees:
    38
  • Active Clients:
    425
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    90%
  • Pricing:
    M
  • Website:
    www.webcentral.com.au
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

14
2007
$1 million - $3 million
32
200+
87%
M
GrainCorp, King & Wood Mallesons, Australian Technology Park, Betterhealth Magazine, Spa Life GUide
96
97
96
98
14
80.2%
NC
HGWS Digital Media HGWS Digital Media
Talk to a Representative: 61-280111373
Key Facts For HGWS Digital Media
  • Major Clients:
    GrainCorp, King & Wood Mallesons, Austra..
  • Year Founded:
    2007
  • Fulltime Employees:
    32
  • Active Clients:
    200+
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    87%
  • Pricing:
    M
  • Website:
    www.heathgrayson.com
Request A Quote
Reviews (2)
Positive Review 2 Reviews
I acheived top ranking for my industry and have st
I am delighted to confirm we have experienced a significant increase in traffic to our site which has resulted in more sales and leads than we have received previous to our previous campaigns.
Henry Johnson
Positive Review
Great Value, Excellent Results
These guys do what they say. They walked me through the whole SEO process and whilst I wasn't sure how SEO works they delivered results that far exceeded my expectations.
John Shorthouse

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

iCrossing iCrossing
Talk to a Representative: 214-210-6800
Key Facts For iCrossing
  • Major Clients:
    Toyota, The Coca-Cola Company, The LEGO ..
  • Year Founded:
    1998
  • Fulltime Employees:
    55
  • Active Clients:
    100+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    90%
  • Pricing:
    H
  • Website:
    www.icrossing.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Reload Media Reload Media
Talk to a Representative: 61-733683667
Key Facts For Reload Media
  • Major Clients:
    Subway, Devine Limited, Signet, Optislim..
  • Year Founded:
    2006
  • Fulltime Employees:
    28
  • Active Clients:
    436
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    98%
  • Pricing:
    M
  • Website:
    www.reloadmedia.com.au
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Customer Magnetism Customer Magnetism
Talk to a Representative: 800-610-7265
Key Facts For Customer Magnetism
  • Major Clients:
    ECHO Inc., Sallie Mae, Armstrong, Belief..
  • Year Founded:
    2000
  • Fulltime Employees:
    35
  • Active Clients:
    100+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    92%
  • Pricing:
    M
  • Website:
    customermagnetism.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

180Fusion 180Fusion
Talk to a Representative: 888-634-1907
Key Facts For 180Fusion
  • Major Clients:
    IGN, Prostate Cancer Institute, IraLexus..
  • Year Founded:
    2010
  • Fulltime Employees:
    100+
  • Active Clients:
    1000+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    98%
  • Pricing:
    M
  • Website:
    www.180fusion.com
Request A Quote
Reviews (2)
Positive Review 2 Reviews
180fusion SEO/SEM has helped us grow faster online than I could have imagined.
Since we are in the financial services industry, it is very competitive online. 180fusion has provided us the strategy and results that have now given me the confidence to increase my spend by 10x over the last 12 months because the ROI makes sense to…
Blake Johnson
Positive Review
180Fusion is a first class organization that got me results
As an eCommerce company, search engine ranking is the life blood of my business. 180Fusion got the results they promised on the most important keywords. They are very professional and provide transparency. My dedicated account manager is there when I have questions and is always…
Jeff Schreiber

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Direct Clicks Direct Clicks
Talk to a Representative: 1800-007-089
Key Facts For Direct Clicks
  • Major Clients:
    Working Environments , Shin Lawyers , Ca..
  • Year Founded:
    2006
  • Fulltime Employees:
    28
  • Active Clients:
    240
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    90%
  • Pricing:
    M
  • Website:
    directclicks.com.au
Request A Quote
Reviews (2)
Positive 50.0% 1 Reviews
They built me a website that was really impressive - great design work!
Got a website built from direct clicks after not updating since 2004 - great design, great customer service and great advice. Would use them again for any of my future web design work.
Jack
Negative 50.0% 1 Reviews
Very disappointed!
My experience with direct clicks is been extremely negative. I have used them to manage my Ad-Word Campaign.During the time i have used them, rather than improve my enquiries from at least 2 a day, I lost business not receiving any lead at all. They…
simone

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Mitash - Results Driven Interactive Agency Mitash - Results Driven Interactive Agency
Talk to a Representative: 61-390402318
Key Facts For Mitash - Results Driven Interactive Agency
  • Major Clients:
    Roam Express - Transurban, Purebaby - Or..
  • Year Founded:
    2007
  • Fulltime Employees:
    16
  • Active Clients:
    100+
  • Revenue:
    $250,000 - $1 million
  • Client Retention Rate:
    96%
  • Pricing:
    M
  • Website:
    www.mitash.com.au
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

oa agency oa agency
Talk to a Representative: 02 8322 1803
Key Facts For oa agency
  • Major Clients:
    Confidential.
  • Year Founded:
    2006
  • Fulltime Employees:
    5
  • Active Clients:
    50+
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    98.1%
  • Pricing:
    M
  • Website:
    oa.agency
Request A Quote
Reviews (1)
Positive Review 1 Reviews
worth the money
We have been working with Optimisation for a number of years and the level of service we received is excellent. They took the time to sit down and explain what they do and how they do it. Our last seo company sent us a monthly…
G

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Panalysis Pty Ltd Panalysis Pty Ltd
Talk to a Representative: 61-280016330
Key Facts For Panalysis Pty Ltd
  • Major Clients:
    Google, eBook, Clear Haven Center
  • Year Founded:
    2001
  • Fulltime Employees:
    42
  • Active Clients:
    200+
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    92%
  • Pricing:
    M
  • Website:
    www.panalysis.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

DGM Australia DGM Australia
Talk to a Representative: 61-285690000
Key Facts For DGM Australia
  • Major Clients:
    St. George, Nivea, Johnson & Johnson, Bi..
  • Year Founded:
    2003
  • Fulltime Employees:
    24
  • Active Clients:
    216
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    88%
  • Pricing:
    M
  • Website:
    dgmmarketing.com.au
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Click Creative Click Creative
Talk to a Representative: 61-398215555
Key Facts For Click Creative
  • Major Clients:
    The Botanical Group, Guest Magee, Chadst..
  • Year Founded:
    2003
  • Fulltime Employees:
    45
  • Active Clients:
    758
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    80%
  • Pricing:
    L
  • Website:
    clickcreative.com.au
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Alkemi International Alkemi International
Talk to a Representative: 61-394314044
Key Facts For Alkemi International
  • Major Clients:
    Mortgage Choice, Fuji Xerox, STA Travel,..
  • Year Founded:
    1997
  • Fulltime Employees:
    2
  • Active Clients:
    50
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    94%
  • Pricing:
    M
  • Website:
    www.alkemi.com.au
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

A1webtech Solutions A1webtech Solutions
Talk to a Representative: +91-9586027666
Key Facts For A1webtech Solutions
  • Major Clients:
    Confidential.
  • Year Founded:
    2009
  • Fulltime Employees:
    106
  • Active Clients:
    390
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    99%
  • Pricing:
    L
  • Website:
    www.a1webtech.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

iProsites iProsites
Talk to a Representative: 951-536-1420
Key Facts For iProsites
  • Major Clients:
    KSP Consulting Engineers, Inc.
  • Year Founded:
    2004
  • Fulltime Employees:
    15
  • Active Clients:
    138
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    85%
  • Pricing:
    H
  • Website:
    www.iprosites.com
Request A Quote
Reviews (1)
Positive Review 1 Reviews
Great performance and deep knowledge in SEO and Affiliate Marketing
They have an excellant team which provide instant support for affiliate marketing. Keep it up.
Kevin

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

SEO Shark SEO Shark
Talk to a Representative: 1300-732-002
Key Facts For SEO Shark
  • Major Clients:
    O'Sullivan Legal
  • Year Founded:
    2010
  • Fulltime Employees:
    15
  • Active Clients:
    97
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    86%
  • Pricing:
    L
  • Website:
    www.seoshark.com.au
Request A Quote
Reviews (2)
Positive Review 2 Reviews
Seeing the results. Got page one after 5 months for around 30% of my keywords. It has been 1 year now and my website is in the top1-4 position wit almost all phrases.
Janette Wood
Positive Review
Great SEO results & friendly staff
They pushed my website to the first page of Google with 11 keywords (out of 15). However, this took over 6 months. I expected faster results. In overall this SEO agency is pretty good for small businesses.
Pippa

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

SearchIQ SearchIQ
Talk to a Representative: +61 2 9816 5506
Key Facts For SearchIQ
  • Major Clients:
    Timpelle Kitchens, Results Laser Clinic,..
  • Year Founded:
    1999
  • Fulltime Employees:
    5
  • Active Clients:
    100
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    95%
  • Pricing:
    L
  • Website:
    www.searchiq.com.au
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

RedFly Marketing RedFly Marketing
Talk to a Representative: +353-14433840
Key Facts For RedFly Marketing
  • Major Clients:
    Velvet, Carnegie Court Hotel, Blacknight..
  • Year Founded:
    2004
  • Fulltime Employees:
    25
  • Active Clients:
    30
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    93%
  • Pricing:
    M
  • Website:
    redflymarketing.com
Request A Quote
Reviews (1)
Positive Review 1 Reviews
Improved our bottom line substantially.
We used redfly for 6 months this year to manage our ppc campaigns and advise on improving conversion rates on our two insurance sites. Arnold and Sarah did a fantastic job improving our conversion rate by 15% and our volume of conversions by almost 70%…
Stephen Dwyer

Campaign Analysis

Keyword Selection

Creation of Effective Ads

CPA Minimization

Automation

Evaluation Criteria: Best PPC Management Companies and Firms in Australia
Campaign Analysis Identify Strong & Weak Points

During our analysis of pay per click management companies in Australia, we pay special attention towards the methods and strategies which each vendor uses to plan our and create advertising campaigns for their clients. Time is spent understanding the methodologies used to govern how a campaign is structured, how budgets and other factors are determined, and how they hold up to the competition.

Keyword Selection Select Effective Keywords

The keywords of a campaign are one of the most important aspects we take into consideration during our evaluation process. We ensure the vendors we are actively recommending to buyers are taking the careful precautions in selecting not only high volume keywords, but keywords which are directly relevant to the interests of the buyer. We recommend vendors which have a process in place for quality keyword selection.

Creation of Effective Ads Build Ads Which Deliver

A vendor’s ability to create an effective banner or textual advertisement for pay per click engines is a top priority during our evaluation process. We ensure the vendor has ample experience in creating advertisements that are capable of driving relevant clicks and interests to the landing pages of their clients. In addition, extra attention is placed into ensuring the right expectation or message is being delivered to the audience.

CPA Minimization Reduce Your Campaign Costs

To further ensure the success of pay per click campaigns, PPC management companies spend time minimizing the CPA of their campaigns to ensure their clients are getting the most value out of their campaigns. CPA minimization involves optimizing multiple aspects of a campaign to reduce the overall cost on a per-acquisition basis including reducing the cost per click or the cost per mille of different advertisements.

Automation Fast Campaign Creation

Automation is an important part of our analysis to ensure the companies we are recommending have processes in place to automate the creation of text ads and other aspects of a campaign. While there needs to be manual work and intervention to ensure the quality of a campaign, we ensure the top vendors are leveraging new technologies to automate various aspects of quality assurance and campaign management.

 
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