Best YouTube Marketing Companies in Australia - February 2019

In order to produce a list of the best YouTube marketing companies we spend time analyzing each vendor’s ability to create effective advertisements specific to the YouTube platform. It is important for advertisements to match all aspects of an advertising channel including the format of the ads, the type of audience accessing the website, and the nature of how users interact with the advertisements being displayed.

We also spend time analyzing the different methods and strategies which are used to create different demographics and segments of the user base in order to reach users which are relevant to the products and/or services being offered. Demographic targeting is critical to ensuring that the users clicking on the advertisements have an actual interest in what is being offered and are the right audience for the offering as well.

As the largest provider of videos on the Internet, YouTube provides businesses with the opportunity to have their brand name displayed prominently across their videos and other advertisements. It is important for each of the vendors to understand the different aspects of the channel and how they will impact not only the visibility of the brand, but the ability to maintain a positive brand image in the advertising.

Time is also spent analyzing the strategies which each YouTube marketing company uses to reduce the cost associated with an acquisition of a paying customer from a potential customer. There are a wide variety of strategies which can be used in order to reduce the costs of acquiring a single customer. We ensure the vendors we recommend understand how to improve conversions and decrease the costs of a click.