VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
Our Selection Process For
Best Contextual Advertising Companies in Australia
Our Selection Process For
Best Contextual Advertising Companies in Australia

Last updated: March 1, 2024

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Best
Top 10 Contextual Advertising Companies in Australia

Best Contextual Advertising Companies in Australia - March 2024

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Size of Network

Size of Network

Diversity of Network

Diversity of Network

Targeting

Targeting

Publisher Controls

Publisher Controls

Reporting Methods

Reporting Methods

Overall Score

0
100
 
G
VG
E
 

Change in Rank

OMG Creative OMG Creative
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Key Facts For OMG Creative
  • Major Clients:
    Asahi, CBRE, Carfinder, Dulux, Epworth, Gl...
  • Year Founded:
    2002
  • Fulltime Employees:
    10 - 50
  • Active Clients:
    67
  • Revenue:
    $1 million - $5 million
  • Client Retention Rate:
    89
  • Pricing:
    M
  • Website:
    omgcreative.com.au
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

Australian Internet Advertising - Online Internet Marketing Sydney - SEO Sydney - Web Design Sydney- Australian Internet Advertising - Online Internet Marketing Sydney - SEO Sydney - Web Design Sydney-
Talk to a Representative: +61 2 9418 0100
Key Facts For Australian Internet Adver...
  • Major Clients:
    Subaru, Nova 96.9, Mcgee, Blooms The Chemi...
  • Year Founded:
    2012
  • Fulltime Employees:
    15+
  • Active Clients:
    10+
  • Revenue:
    $250,000 - $1 million
  • Client Retention Rate:
    90
  • Pricing:
    L
  • Website:
    www.aiad.com.au
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Reviews (71)
Positive 94.4% 67 Reviews
Cant thank Billy and the team at AID enough f...
OBfive Skateboards
Positive
Highly recommend, really helped my small busi...
Ilan Hurwitz
Negative 5.6% 4 Reviews
It is terrible that this company can call it...
Max Nield

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

Social Status Social Status
Talk to a Representative: (03) 9682-6470
Key Facts For Social Status
  • Major Clients:
    Liberal, The Blind Factory, Ultratune, Hay...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    socialstatus.com.au
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Neutral0% Write Review

 

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

Strong Performers
4
2009
Above $10 million
30+
100+
85
H
Australian Government, Victorin Government, United Chambers, Autumn Aged Care, Victoria State Government, Kmart
98
96
99
98
100
98.2%
NC
Digital Attraction
Talk to a Representative: +61 1300 113 444
Key Facts For Digital Attraction
  • Major Clients:
    Australian Government, Victorin Government...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    digitalattraction.solutions
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

Fisheye Creative
Talk to a Representative: +61 431 271 137
Key Facts For Fisheye Creative
  • Major Clients:
    Vino Veritas, Westfield, Sage, Bluewater S...
  • Year Founded:
    2013
  • Fulltime Employees:
    15+
  • Active Clients:
    20+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    83
  • Pricing:
    L
  • Website:
    fisheyecreative.com.au
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Reviews (14)
Positive Review 14 Reviews
Jacob and his team are always very helpful. T...
Liz Roffey
Positive Review
Professional, high quality video production
Breanna Yates
Positive Review
Fisheye Creative, Samara and her team were fa...
NWLS Office

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

Smith Brothers Media Smith Brothers Media
Talk to a Representative: 1300 517 053
Key Facts For Smith Brothers Media
  • Major Clients:
    Disney, ESPN, Yoga Australia, Cherry, Mega...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    smithbrothersmedia.com.au
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Positive0% Write Review

 

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Neutral0% Write Review

 

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

The Content Folk The Content Folk
Talk to a Representative: +61 403 932 630
Key Facts For The Content Folk
  • Major Clients:
    Bank Vic, Macquarie Telecom, Seven Miles
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    thecontentfolk.com.au
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

The Walk Agency The Walk Agency
Talk to a Representative: +61 3 9973 0204
Key Facts For The Walk Agency
  • Major Clients:
    TIme, HP, AWS, Databricks, Harbour It, ARQ...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    thewa.lk
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

9
2013
Above $10 million
20+
50+
94
H
Samsonite, Sushi Hub, Breadtop, Floor World, Dulux, Mitre 10
96
93
96
93
93
94.2%
NC
Cybercast Cybercast
Talk to a Representative: 1300 804 669
Service Offerings:
Key Facts For Cybercast
  • Major Clients:
    Samsonite, Sushi Hub, Breadtop, Floor Worl...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    cybercast.com.au
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

10
2015
$3 million - $5 million
20+
100+
98
M
Tint Haus, Outback Angler, Pasaporte Del Camino, ACE Butcher Supplies, Tender Gourmet Butchery, Pestrol Pest COntrol, BT Engineering Australia, Tara Dreams, Tara Denis
95
95
91
92
94
93.4%
NC
EUX Digital Agency EUX Digital Agency
Talk to a Representative: +61 2 9121 6234
Key Facts For EUX Digital Agency
  • Major Clients:
    Tint Haus, Outback Angler, Pasaporte Del C...
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    eux.com.au
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Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

Evaluation Criteria: Best Contextual Advertising Networks
Size of Network
Size of Network # of Active Advertisers
When searching for a contextual advertising service, both parties are often looking for a network which contains a large number of advertisers in addition to publishers in order to establish a powerful ecosystem for advertising. Our analysis focuses on the overall size of the network in terms of both advertisers and publishers to ensure that both parties will be able to find other parties interested in working with them.
Diversity of Network
Diversity of Network Variance of Advertisers
The diversity of a network is a key factor to the success of contextual advertising to ensure that advertisers will be able to find publishers and vice versa. A network does not function effectively if there is a lack of those which have the type of content or the type of ads which are relevant to the other. Our analysis delves into the variety of both advertisers and publishers which can be found through channels in the network.
Targeting
Targeting Reach Your Target Audience
The concept of targeting is crucial to an effective contextual advertising campaign. One of the main objectives of contextual advertising is to provide advertisements which are relevant to the content being produced by the publisher. As a result, we analyze the targeting strategies of each network to ensure advertisers are being matched to and distributed on channels and content which are contextually similar to their advertising message.
Publisher Controls
Publisher Controls Control Over Publishing
One of the most crucial components for the publisher involves being able to control what type of content can be displayed alongside the content which they are producing. Our analysis of publisher controls focuses on how much control a publisher has over what types of advertisers will appear on their website. This is to ensure content which doesn’t correlate with the values of the publisher doesn’t display next to their content.
Reporting Methods
Reporting Methods In-Depth Reports & Metrics
Contextual advertising services need to provide their clients with access to reporting features for them to be able to accurately determine the overall value produced through their campaigns. For publishers, it is important for them to have a visual indicator of how well ads are performing on their website alongside advice for improving conversions. For advertisers, it is important for them to understand how they perform on different publishers.
 
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Our Selection Process For
Best Contextual Advertising Companies in Australia
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