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Our Selection Process For
Best Contextual Advertising Companies in Australia
Best Contextual Advertising Companies in Australia
Our Selection Process For
Best Contextual Advertising Companies in Australia
Best Contextual Advertising Companies in Australia
Best
Top 10 Contextual Advertising Companies in Australia
|
Rank |
Company Name |
Year |
Revenue |
Fulltime |
Active |
Client |
Pricing |
Major Clients |
Other Core |
Size of Network 
|
Diversity of Network
|
Targeting
|
Publisher Controls
|
Reporting Methods
|
Overall Score 0100GVGE |
Change in Rank |
Key Facts For OMG Creative
-
- Major Clients:
- Asahi, CBRE, Carfinder, Dulux, Epworth, Gl...
-
- Year Founded:
- 2002
-
- Fulltime Employees:
- 10 - 50
-
- Active Clients:
- 67
-
- Revenue:
- $1 million - $5 million
-
- Client Retention Rate:
- 89
-
- Pricing:
- M
-
- Website:
- omgcreative.com.au
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Key Facts For Australian Internet Adver...
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- Major Clients:
- Subaru, Nova 96.9, Mcgee, Blooms The Chemi...
-
- Year Founded:
- 2012
-
- Fulltime Employees:
- 15+
-
- Active Clients:
- 10+
-
- Revenue:
- $250,000 - $1 million
-
- Client Retention Rate:
- 90
-
- Pricing:
- L
-
- Website:
- www.aiad.com.au
Key Facts For Social Status
-
- Major Clients:
- Liberal, The Blind Factory, Ultratune, Hay...
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- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
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- Website:
- socialstatus.com.au
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Key Facts For Digital Attraction
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- Major Clients:
- Australian Government, Victorin Government...
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- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
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- Website:
- digitalattraction.solutions
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Key Facts For Fisheye Creative
-
- Major Clients:
- Vino Veritas, Westfield, Sage, Bluewater S...
-
- Year Founded:
- 2013
-
- Fulltime Employees:
- 15+
-
- Active Clients:
- 20+
-
- Revenue:
- $3 million - $5 million
-
- Client Retention Rate:
- 83
-
- Pricing:
- L
-
- Website:
- fisheyecreative.com.au
Key Facts For Smith Brothers Media
-
- Major Clients:
- Disney, ESPN, Yoga Australia, Cherry, Mega...
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
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- Website:
- smithbrothersmedia.com.au
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Key Facts For The Content Folk
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- Major Clients:
- Bank Vic, Macquarie Telecom, Seven Miles
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- thecontentfolk.com.au
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Key Facts For The Walk Agency
-
- Major Clients:
- TIme, HP, AWS, Databricks, Harbour It, ARQ...
-
- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- thewa.lk
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Key Facts For Cybercast
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- Major Clients:
- Samsonite, Sushi Hub, Breadtop, Floor Worl...
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- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- cybercast.com.au
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Key Facts For EUX Digital Agency
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- Major Clients:
- Tint Haus, Outback Angler, Pasaporte Del C...
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- Year Founded:
-
- Fulltime Employees:
-
- Active Clients:
-
- Revenue:
-
- Client Retention Rate:
-
- Pricing:
-
- Website:
- eux.com.au
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Evaluation Criteria: Best Contextual Advertising Networks
Size of Network
# of Active Advertisers
When searching for a contextual advertising service, both parties are often looking for a network which contains a large number of advertisers in addition to publishers in order to establish a powerful ecosystem for advertising. Our analysis focuses on the overall size of the network in terms of both advertisers and publishers to ensure that both parties will be able to find other parties interested in working with them.
Diversity of Network
Variance of Advertisers
The diversity of a network is a key factor to the success of contextual advertising to ensure that advertisers will be able to find publishers and vice versa. A network does not function effectively if there is a lack of those which have the type of content or the type of ads which are relevant to the other. Our analysis delves into the variety of both advertisers and publishers which can be found through channels in the network.
Targeting
Reach Your Target Audience
The concept of targeting is crucial to an effective contextual advertising campaign. One of the main objectives of contextual advertising is to provide advertisements which are relevant to the content being produced by the publisher. As a result, we analyze the targeting strategies of each network to ensure advertisers are being matched to and distributed on channels and content which are contextually similar to their advertising message.
Publisher Controls
Control Over Publishing
One of the most crucial components for the publisher involves being able to control what type of content can be displayed alongside the content which they are producing. Our analysis of publisher controls focuses on how much control a publisher has over what types of advertisers will appear on their website. This is to ensure content which doesn’t correlate with the values of the publisher doesn’t display next to their content.
Reporting Methods
In-Depth Reports & Metrics
Contextual advertising services need to provide their clients with access to reporting features for them to be able to accurately determine the overall value produced through their campaigns. For publishers, it is important for them to have a visual indicator of how well ads are performing on their website alongside advice for improving conversions. For advertisers, it is important for them to understand how they perform on different publishers.
