Best Twitter Advertising Companies in Australia - February 2019

As one of the largest growing social networks, Twitter provides businesses with a unique opportunity to reach its users with their marketing message. During our evaluation of Twitter advertising companies, we spend time analyzing the types of advertisements and messages being created. It is important for these agencies to have an understanding of how to make an effective marketing message with a limited number of characters.

We analyze how the Twitter advertising company assists businesses in reaching specific demographics based on the type of potential customers they most identify with. Our analysis delves into the proprietary strategies and tools which each vendor uses to identify the interests of a user and other metrics used to identify trends and groups of users in the social network for more effective advertising and targeting.

Twitter provides companies the opportunity to develop and display their brand prominently on their Twitter account page. Our analysis of Twitter advertising companies delves into the features which each vendor takes advantage of and the strategies employed to development and maintain a brand name in Twitter. We also analyze whether vendors take into consideration important aspects of a brand in social media.

For any kind of advertising campaign it is important to work to minimize the costs of a campaign. CPA minimization focuses on reducing the campaigns associated with converting a visitor into a paid customer. We analyze the strategies which each vendor uses in order to reduce the cost converting leads into paying customers on average across different campaigns and how much success they have with reducing long-term costs.