VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
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Our Selection Process For
Best Contextual Advertising Networks
Best

Top 5 Contextual Advertising Networks

Best Contextual Advertising Networks - May 2017

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Bruce Clay

Simi Valley, California

Bruce Clay
866-517-1900
More info

Visit Website

1996

$3 million - $5 million

36

60

90%

H

FaceBook, Sportsmans Guide, LL Bean, Century21,

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

Boostability

Lehi, Utah

Kelly Shelton
800-261-1537
More info

Visit Website

2009

Above $10 million

465

7500+

92%

L

J.D. Power, Fieldstone Homes, Dexter Law, Alegria Shoes, Artbeats

 

99

 

100

 

98

 

100

 

98

99%

NC

 

3

iProspect

Boston, Massachusetts

Jeremy Cornfeldt
617-449-4300
More info

Visit Website

1996

Above $10 million

50+

150+

92%

H

Yellow Book, Allegis Group, Circuit City, Delta, Avis

 

96

 

97

 

100

 

98

 

100

98.2%

NC

 
Strong Performers

4

iCrossing

Dallas, Texas

Nick Brien
214-210-6800
More info

Visit Website

1998

Above $10 million

55

100+

90%

H

Toyota, The Coca-Cola Company, The LEGO Group, Bank of America, Mastercard

 

96

 

97

 

98

 

97

 

99

97.4%

NC

 

5

Vibrant Media

New York, New York

Doug Stevenson
646-312-6100
More info

Visit Website

2000

Above $10 million

58

100+

97%

H

Chrysler, Microsoft, Unilever, Warner Brothers, AT&T

 

96

 

98

 

97

 

96

 

97

96.8%

NC

 
Evaluation Criteria: Best Contextual Advertising Networks
Size of Network # of Active Advertisers

When searching for a contextual advertising service, both parties are often looking for a network which contains a large number of advertisers in addition to publishers in order to establish a powerful ecosystem for advertising. Our analysis focuses on the overall size of the network in terms of both advertisers and publishers to ensure that both parties will be able to find other parties interested in working with them.

Diversity of Network Variance of Advertisers

The diversity of a network is a key factor to the success of contextual advertising to ensure that advertisers will be able to find publishers and vice versa. A network does not function effectively if there is a lack of those which have the type of content or the type of ads which are relevant to the other. Our analysis delves into the variety of both advertisers and publishers which can be found through channels in the network.

Targeting Reach Your Target Audience

The concept of targeting is crucial to an effective contextual advertising campaign. One of the main objectives of contextual advertising is to provide advertisements which are relevant to the content being produced by the publisher. As a result, we analyze the targeting strategies of each network to ensure advertisers are being matched to and distributed on channels and content which are contextually similar to their advertising message.

Publisher Controls Control Over Publishing

One of the most crucial components for the publisher involves being able to control what type of content can be displayed alongside the content which they are producing. Our analysis of publisher controls focuses on how much control a publisher has over what types of advertisers will appear on their website. This is to ensure content which doesn’t correlate with the values of the publisher doesn’t display next to their content.

Reporting Methods In-Depth Reports & Metrics

Contextual advertising services need to provide their clients with access to reporting features for them to be able to accurately determine the overall value produced through their campaigns. For publishers, it is important for them to have a visual indicator of how well ads are performing on their website alongside advice for improving conversions. For advertisers, it is important for them to understand how they perform on different publishers.

 
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