Evaluation Criteria: Best Enterprise Social Media Automation Software
Ease of Use
Recommended enterprise social media optimization software help enterprises easily manage their social media channels. Features of the software are easy to use and do not burden the user with training. Often times the features function similarly or in tandem with built-in features of the social platforms supported. Resources should be made aware to users on how to best use the software as well.
Features of the software should be well thought out and should save the user valuable time. Each of the features should work as intended and should offer consistency or the option of inconsistency across different social media platforms. Features should also be well laid out and explained to the user with documentation allowing them to make full use of that feature's proposed value.
Social media automation software should use compatible features of the social media channels supported and should support as many major social channels as possible. Our analysis delves into which social platforms were chosen for support, the features that are supported on those channels, and whether the software is able to reliably interact with those channels as expected.
Our recommended enterprise social media automation software should deliver analytics about the campaigns being managed to help enterprises make better decisions about their campaigns. This analysis delves into what information is tracked, how it is being organized, and how those analytics can drive meaningful business decisions for enterprises and large-scale social marketers.
Support and communication go hand-in-hand with enterprise social media automation software. We analyze how well the vendor communicates with enterprises, whether they offer special packages for emergency support, and how quickly they are able to resolve issues. Recommended software vendors are selected based on their ability to deliver optimal uptime and performance as well.