Best

Top 5 Enterprise Web Analytics SaaS

Best Enterprise Web Analytics SaaS - July 2019

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Implementation

Implementation

User Interface

User Interface

Timeliness

Timeliness

Accuracy

Accuracy

Customization

Customization

Overall Score

0
100
 
G
VG
E
 

Change in Rank

DMA | Digital Marketing Agency DMA | Digital Marketing Agency
Talk to a Representative: 800-569-2754
Key Facts For DMA | Digital Marketing Agency
  • Major Clients:
    Jet.com, TripAdvisor.com, Kohler, Williams Sonoma, Avvo.com
  • Year Founded:
    2002
  • Fulltime Employees:
    80+
  • Active Clients:
    500+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    96
  • Pricing:
    M
  • Website:
    www.digitalmarketingagency.com
Request A Quote
Reviews (91)
Positive Review 91 Reviews
Traffic from search engines is up by a whopping 154 percent. Keywords indexed by search engines is up by 70 percent and sales from our new website are up 33 percent. Steven Masterson
Positive Review
I’m completely satisfied. We’ve experienced an 89 percent increase in search engine traffic in the last six months and a 256 percent increase in long tail keywords just on page one! Dan Davis
Positive Review
DMA generated SEO reports with detailed analysis, including monthly rank reports, ranking trends, traffic flow, click rates, conversions, and other relevant metrics. Harrison Greene

Implementation

User Interface

Timeliness

Accuracy

Customization

iCrossing iCrossing
Talk to a Representative: 214-210-6800
Key Facts For iCrossing
  • Major Clients:
    Toyota, The Coca-Cola Company, The LEGO Group, Bank of America, Mastercard
  • Year Founded:
    1998
  • Fulltime Employees:
    55
  • Active Clients:
    100+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    90
  • Pricing:
    H
  • Website:
    www.icrossing.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

Acquisio Acquisio
Talk to a Representative: 450-465-2631
Key Facts For Acquisio
  • Major Clients:
    PhD, Yellow Pages Group, iProspect, SEER Interactive, NetBooster
  • Year Founded:
    2003
  • Fulltime Employees:
    57
  • Active Clients:
    300
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    90
  • Pricing:
    H
  • Website:
    www.acquisio.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

Adobe Systems Incorporated Adobe Systems Incorporated
Talk to a Representative: 877-722-7088
Key Facts For Adobe Systems Incorporated
  • Major Clients:
    Confidential.
  • Year Founded:
    1983
  • Fulltime Employees:
    1000+
  • Active Clients:
    10000+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    95
  • Pricing:
    H
  • Website:
    www.adobe.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

Addion Addion
Talk to a Representative: 818-835-1515
Key Facts For Addion
  • Major Clients:
    Aktana, Anthem, Apmex, The Food Lovers, netSpend
  • Year Founded:
    2009
  • Fulltime Employees:
    90
  • Active Clients:
    2,000+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    97
  • Pricing:
    M
  • Website:
    www.addion.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

Evaluation Criteria: Best Enterprise Web Analytics SaaS
Implementation
Implementation Easy Implemented Tracking
During our analysis of enterprise web analytics platforms we spend time understanding how much effort is required by the end user to implement their solution into their existing infrastructure. The software should provide some instruction and tools to be used to integrate the web analytics platform into their content management system or into proprietary systems used to create and display content on the world wide web.
User Interface
User Interface Easy to Use Interface
Users of web analytics solutions expect a platform to be usable and intuitive. Our analysis of web analytics SaaS platforms revolves around an in-depth analysis of the different functions and visual display of different aspects of the software. We analyze how the software is displayed and functions compared to how most users would expect a particular function to work to ensure the user will have an easy time adapting.
Timeliness
Timeliness Quick Response Times
It is important for the software to quickly update information on-the-fly in order to provide users with access to up-to-date information at all times. Users are expecting the information to be current in order to give them the ability to make marketing and business decisions quickly. Web analytics software is supposed to give marketers inside information on their audience, it is important for the information to be up-to-date.
Accuracy
Accuracy Ability to Measure Accuracy
In addition to ensuring that the information is updated in a timely manner, it is important for the information to be as accurate as possible. When users of the software are viewing information relevant to their use, the information needs to contain as much information as possible and the information associated with the visitor should provide the user with accurate information about their live audience.
Customization
Customization Tailor Features to Use
There should also be a degree of customization within the web analytics platform to ensure that users will be able to view and organize the information they are most interested in based on their usage scenario. Since not all marketing and advertising campaigns run on the same metrics or under the same goals and objectives, it is important to be able to customize and tailor the interface to better meet their objectives.
 
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