Last updated: March 1, 2021

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Best
Top 5 Enterprise Web Analytics SaaS

Best Enterprise Web Analytics SaaS - March 2021

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Implementation

Implementation

User Interface

User Interface

Timeliness

Timeliness

Accuracy

Accuracy

Customization

Customization

Overall Score

0
100
 
G
VG
E
 

Change in Rank

DMA | Digital Marketing Agency DMA | Digital Marketing Agency
Talk to a Representative: 800-569-2754
Key Facts For DMA
  • Major Clients:
    Jet.com, TripAdvisor.com, Kohler, Williams...
  • Year Founded:
    2002
  • Fulltime Employees:
    80+
  • Active Clients:
    500+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    96
  • Pricing:
    M
  • Website:
    www.digitalmarketingagency.com
Request A Quote
Reviews (93)
Positive Review 93 Reviews
They did a great job for us.
They were enthusiastic about working with us...
Myra Hook
Positive Review
Our sales have exploded on Amazon.
Since we brought them on to manage our Amazon...
Larry Sawyer
Positive Review
We reached our year end goals for the first time.
Thank you William for the hard work. We look...
Richard Clopton

Implementation

User Interface

Timeliness

Accuracy

Customization

Arcane Marketing Arcane Marketing
Talk to a Representative: (208) 938-5988
Key Facts For Arcane Marketing
  • Major Clients:
    Idaho National Laboratories, SelectHealth,...
  • Year Founded:
    2015
  • Fulltime Employees:
    30+
  • Active Clients:
    100+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    98
  • Pricing:
    L
  • Website:
    www.arcanemarketing.com
Request A Quote
Reviews (13)
Positive Review 13 Reviews
Great Services
We have been working with Nate for just over...
Sheri Hamberlin
Positive Review
I've worked with Nate at Arcane Marketing for...
Isaac Moan
Positive Review
Arcane Marketing are amazing at what they do!...
Untapped Health Fitness & Recovery .

Implementation

User Interface

Timeliness

Accuracy

Customization

JEMSU JEMSU
Talk to a Representative: 7205451555
Key Facts For JEMSU
  • Major Clients:
    Confidential
  • Year Founded:
    2010
  • Fulltime Employees:
    20+
  • Active Clients:
    73+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    95
  • Pricing:
    L
  • Website:
    www.jemsu.com
Request A Quote
Reviews (49)
Positive 91.8% 45 Reviews
Super helpful, super easy to work with, and t...
ColoradoNeurological .
Positive
Great communication and follow ups. Highly re...
Witt Rabon
Negative 8.2% 4 Reviews
Very disappointed in the service my company r...
Kaeleigh Michelle

Implementation

User Interface

Timeliness

Accuracy

Customization

Addion Addion
Talk to a Representative: 818-835-1515
Key Facts For Addion
  • Major Clients:
    Aktana, Anthem, Apmex, The Food Lovers, ne...
  • Year Founded:
    2009
  • Fulltime Employees:
    90
  • Active Clients:
    2,000+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    97
  • Pricing:
    M
  • Website:
    www.addion.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Implementation

User Interface

Timeliness

Accuracy

Customization

iCrossing iCrossing
Talk to a Representative: 214-210-6800
Key Facts For iCrossing
  • Major Clients:
    Toyota, The Coca-Cola Company, The LEGO Gr...
  • Year Founded:
    1998
  • Fulltime Employees:
    55
  • Active Clients:
    100+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    90
  • Pricing:
    H
  • Website:
    www.icrossing.com
Request A Quote
Negative Review 0 Reviews
Anonymous

Implementation

User Interface

Timeliness

Accuracy

Customization

Evaluation Criteria: Best Enterprise Web Analytics SaaS
Implementation
Implementation Easy Implemented Tracking
During our analysis of enterprise web analytics platforms we spend time understanding how much effort is required by the end user to implement their solution into their existing infrastructure. The software should provide some instruction and tools to be used to integrate the web analytics platform into their content management system or into proprietary systems used to create and display content on the world wide web.
User Interface
User Interface Easy to Use Interface
Users of web analytics solutions expect a platform to be usable and intuitive. Our analysis of web analytics SaaS platforms revolves around an in-depth analysis of the different functions and visual display of different aspects of the software. We analyze how the software is displayed and functions compared to how most users would expect a particular function to work to ensure the user will have an easy time adapting.
Timeliness
Timeliness Quick Response Times
It is important for the software to quickly update information on-the-fly in order to provide users with access to up-to-date information at all times. Users are expecting the information to be current in order to give them the ability to make marketing and business decisions quickly. Web analytics software is supposed to give marketers inside information on their audience, it is important for the information to be up-to-date.
Accuracy
Accuracy Ability to Measure Accuracy
In addition to ensuring that the information is updated in a timely manner, it is important for the information to be as accurate as possible. When users of the software are viewing information relevant to their use, the information needs to contain as much information as possible and the information associated with the visitor should provide the user with accurate information about their live audience.
Customization
Customization Tailor Features to Use
There should also be a degree of customization within the web analytics platform to ensure that users will be able to view and organize the information they are most interested in based on their usage scenario. Since not all marketing and advertising campaigns run on the same metrics or under the same goals and objectives, it is important to be able to customize and tailor the interface to better meet their objectives.
 
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