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Our Selection Process For
Best Enterprise Web Analytics SaaS

Last updated: September 1, 2017

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Best

Top 5 Enterprise Web Analytics SaaS

Best Enterprise Web Analytics SaaS - September 2017

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Implementation

User Interface

Timeliness

Accuracy

Customization

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Boostability

Lehi, Utah

Kelly Shelton
800-261-1537
More info

Visit Website

2009

Above $10 million

465

7500+

92%

L

J.D. Power, Fieldstone Homes, Dexter Law, Alegria Shoes, Artbeats

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

Adobe Systems Incorporated

Las Plas, North Carolina

Mark Garrett
877-722-7088
More info

Visit Website

1983

Above $10 million

1000+

10000+

95%

H

Confidential.

 

100

 

98

 

99

 

100

 

99

99.2%
Increased +1

+1

 

3

Addion

Granada Hills, California

Ted Huffman
818-835-1515
More info

Visit Website

2009

$5 million - $10 million

90

2,000+

97%

M

Aktana, Anthem, Apmex, The Food Lovers, netSpend

 

99

 

98

 

100

 

98

 

99

98.8%
Increased +2

+2

 
Strong Performers

4

Acquisio

USA Division

Marc Poirier
450-465-2631
More info

Visit Website

2003

Above $10 million

57

300

90%

H

PhD, Yellow Pages Group, iProspect, SEER Interactive, NetBooster

 

97

 

97

 

100

 

96

 

100

98%
Decreased -2

-2

 

5

iCrossing

Dallas, Texas

Nick Brien
214-210-6800
More info

Visit Website

1998

Above $10 million

55

100+

90%

H

Toyota, The Coca-Cola Company, The LEGO Group, Bank of America, Mastercard

 

97

 

98

 

97

 

99

 

95

97.2%
Decreased -1

-1

 
Evaluation Criteria: Best Enterprise Web Analytics SaaS
Implementation Easy Implemented Tracking

During our analysis of enterprise web analytics platforms we spend time understanding how much effort is required by the end user to implement their solution into their existing infrastructure. The software should provide some instruction and tools to be used to integrate the web analytics platform into their content management system or into proprietary systems used to create and display content on the world wide web.

User Interface Easy to Use Interface

Users of web analytics solutions expect a platform to be usable and intuitive. Our analysis of web analytics SaaS platforms revolves around an in-depth analysis of the different functions and visual display of different aspects of the software. We analyze how the software is displayed and functions compared to how most users would expect a particular function to work to ensure the user will have an easy time adapting.

Timeliness Quick Response Times

It is important for the software to quickly update information on-the-fly in order to provide users with access to up-to-date information at all times. Users are expecting the information to be current in order to give them the ability to make marketing and business decisions quickly. Web analytics software is supposed to give marketers inside information on their audience, it is important for the information to be up-to-date.

Accuracy Ability to Measure Accuracy

In addition to ensuring that the information is updated in a timely manner, it is important for the information to be as accurate as possible. When users of the software are viewing information relevant to their use, the information needs to contain as much information as possible and the information associated with the visitor should provide the user with accurate information about their live audience.

Customization Tailor Features to Use

There should also be a degree of customization within the web analytics platform to ensure that users will be able to view and organize the information they are most interested in based on their usage scenario. Since not all marketing and advertising campaigns run on the same metrics or under the same goals and objectives, it is important to be able to customize and tailor the interface to better meet their objectives.

 
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