Published March 05th, 2020
by Ben Linge

How Implementing FAQPage Schema Increased Organic Traffic by more than 500%

Organic traffic growth is getting more challenging every year. Google is moving towards offering more ‘no-click re...

Published August 15th, 2019
by Sean Clarke

Link Building: 15 Ways to Get More Backlinks to Build Your Ranking

A survey by Mozrecently showcased that about 37% of business owners spend between $10,000 and $50,000 per month...

Published August 15th, 2019
by Sean Clarke

Social Media and Conversion: How to Get New Leads Without a Hustle

Being a salesperson is an art form. Many business leaders think creating products and putting yourself on the map is...

Published August 15th, 2019
by Sean Clarke

Google Tag Manager: Making Analytics Obsolete or Is It?

While a website is crucial to the overall well-being of a business, just having one isn’t enough. To be taken...

Published July 12th, 2019
by Editorial Team

The Formula to a Perfectly Optimized Landing Page [Infographic]

Whenever you have a great offer for customers or prospects, your landing page should help you identify leads who mig...

Published June 17th, 2019
by Editorial Team

Local SEO vs. National SEO: Should You Choose Between the Two or Use Both?

There are two basic types of geography-based SEO campaigns: local SEO and national SEO. Both are beneficial to business...

Published June 04th, 2019
by Editorial Team

The Role of Social Media in SEO

“How can people find my business on Google?” That is the internet’s age-old question, and the answer i...

Published May 30th, 2019
by Editorial Team

6 Innovative SEO Campaigns (and What You Can Learn from them)

Search engine optimization (SEO) has seen a lot of growth since its inception in the 90s. It’s one of the most pro...

Published May 28th, 2019
by Editorial Team

Reaching a Wider Audience with Multilingual SEO

Getting your business to perform well in your country or region is a massive feat, but it’s highly unlikely that y...

Published May 21st, 2019
by Editorial Team

15 Ways to Make the Most of the SEO Trends for 2019

Now that we’re almost halfway through 2019, it’s time to look at your SEO strategies and update your tac...

Published May 14th, 2019
by Editorial Team

How to Avoid Every Google Search Penalty

When Google started to become the search engine behemoth that it is now, it has established itself as an authority in al...

Published May 09th, 2019
by Editorial Team

How to Build a Successful SEO Team [Infographic]

Nowadays, it’s rather strange to hear businesses not implementing search engine optimization (SEO) for their o...

Published May 06th, 2019
by Editorial Team

Tips for Choosing a Reliable and Ethical SEO Company [Infographic]

Working with a reliable and ethical SEO company plays a vital role in your business' success; hence, finding the...

Published May 06th, 2019
by Editorial Team

The Small Business Guide to Hiring an SEO Agency

Your small business has been up and running for years, but you eventually notice that sales are going down. You may feel...

Published January 17th, 2019
by Pathways Digital

How Inbound Marketing Can Increase Your Revenues in 2019

Inbound marketing is a true long-term lead-generation strategy that companies use in order to build a more passive flow...

Published January 07th, 2019
by Pathways Digital

Five Facts About Email Validation

Whether you’ve been an email marketer for several years or you’re new to the scene, chances are you’ve heard the terms e...

Published December 21st, 2018
by Pathways Digital

Use Local SEO to Attract Local Leads

Getting positioned at the top of the "map pack" in Google will not only get you noticed easier, but it will give your we...

Published December 17th, 2018
by Jennifer Thorp

Marketing Automation Trends To Grow Faster In 2019

Knowing what will take place in 2019 isn’t as difficult as you might think. Pay attention to the trends, and you will se...

Published November 20th, 2018
by Pathways Digital

9 Best Practices for Building an Effective Online Brand Presence

What do you think of when you think of athletic shoes? Cozy jackets? The best Thai food? Those names popping into your h...

Published November 08th, 2018
by Pathways Digital

Lead Generation: Why Quality Trumps Quantity

Lead generation is becoming more competitive in every industry. If you are a B2B professional, you have been feeling the...

Published October 30th, 2018
by Pathways Digital

Switching from Keywords to Pillar Pages and Topic Clusters

Getting to the first page of Google for as many high-value terms as possible is one of the dreams of any SEO. The wa...

Published October 17th, 2018
by Pathways Digital

2019 Playbook for Conversion Rate Optimization

While top of funnel activities are important, they don't mean much if conversion rates are low. Even if you have one mil...

Published October 01st, 2018
by Pathways Digital

Local SEO Strategy for Small Business

SEO is never created with a one-size-fits-all approach. A small business that needs local customers must tackle SEO in a...

Published September 22nd, 2018
by Pathways Digital

How to Begin Your Social Media Outreach Today

It can be overwhelming. Starting your social media reach and engagement for your small business can seem like a Herculea...

Published September 14th, 2018
by Pathways Digital

Using LinkedIn to Generate Clickthroughs

Using LinkedIn is a great way for your small business to network with other local businesses. It allows you to lay down...

How Implementing FAQPage Schema Increased Organic Traffic by more than 500%

Link Building: 15 Ways to Get More Backlinks to Build Your Ranking

Social Media and Conversion: How to Get New Leads Without a Hustle

Google Tag Manager: Making Analytics Obsolete or Is It?

The Formula to a Perfectly Optimized Landing Page [Infographic]

Local SEO vs. National SEO: Should You Choose Between the Two or Use Both?

The Role of Social Media in SEO

6 Innovative SEO Campaigns (and What You Can Learn from them)

Reaching a Wider Audience with Multilingual SEO

15 Ways to Make the Most of the SEO Trends for 2019

How to Avoid Every Google Search Penalty

How to Build a Successful SEO Team [Infographic]

Tips for Choosing a Reliable and Ethical SEO Company [Infographic]

The Small Business Guide to Hiring an SEO Agency

How Inbound Marketing Can Increase Your Revenues in 2019

Five Facts About Email Validation

Use Local SEO to Attract Local Leads

Marketing Automation Trends To Grow Faster In 2019

9 Best Practices for Building an Effective Online Brand Presence

Lead Generation: Why Quality Trumps Quantity

Switching from Keywords to Pillar Pages and Topic Clusters

2019 Playbook for Conversion Rate Optimization

Local SEO Strategy for Small Business

How to Begin Your Social Media Outreach Today

Using LinkedIn to Generate Clickthroughs

Nationwide Exposure

Local / Regional Exposure