• Major Clients: GIR Property Claims, PS Financial Services , Holiday Inn Express Hotel & Suites Danbury, Accudock , Matthew E. Ladd - Criminal Defense Attorney
  • Year Founded: 2001
  • Fulltime Employees: 18
  • Active Clients: 85+
  • Client Retention Rate: 97%
Optfirst Rankings (Awarded in last 3 months)

Key People at Optfirst

John Kriney - President
John Kriney President Contact This Executive
Adam Lakowitz - COO
Adam Lakowitz COO Contact This Executive
Ianne Weber - Account Management Specialist
Ianne Weber Account Management Specialist Contact This Executive
About - Optfirst

OptFirst amps up calls, leads and sales. We specialize in integrated search marketing. Search is proven to be one of the highest converting media opportunities of possible marketing spends. Why? Because the advertising company captures the audience looking for the exact product or service at the exact moment they need it. They already have the sense of urgency built in. They need a phone number and a contact box to get a quote. What we do is put companies in front of the consumers by organic, paid and local search through Search Engine Optimization (SEO), Search Engine Marketing (Pay Per Click Advertising) via Google AdWords & Bing Ads, Google Shopping, ReMarketing, Facebook Ads, and Google/Bing maps. We are always on top of industry updates, and currently specialize in building AMP mobile sites.

We build and optimize websites that not only look great but also perform, drive targeted actions and invite consumer interaction. Our sites have powerful tools that track, monitor, measure and test every visitor action and intention. We know where to drive the website traffic and get people to contact our clients. Once a consumer finds a company via search – they will also check their online reputation. 79% of consumers trust online reviews as much a personal recommendation so it’s very important to showcase your happy clients. When you seamlessly integrate all these aspects – the results are powerful. You have clicks that also lead to conversions. You have increased customers, sales and company growth.

Core Service Search Engine Optimization

OptFirst ranks websites organically to the top of search results using real PR and promotion to achieve top search engine results that last. We have a dedicated, consistent team using practices that have been built over the 14 years of OptFirst’s experience. Our team stays up to date on everything that is happening with search engine optimization, as this field is ever evolving changing constantly. We have launched a foray of companies in a variety of industries to the top search result rankings to get REAL business from local and national customers alike. Our SEO is generally the best advertising dollar our clients spend.

Core Service Pay Per Click Management

OptFirst is Google Certified and has managed millions of advertising dollars since 2001. Pay Per Click marketing can be very expensive. Use a company that is Google certified and years of experience. That company is OptFirst. Pay Per Click Management, also known as Search Engine Marketing, is the fastest way to drive almost instant traffic to a website. Advertisers in the United States spent over 19 billion on SEM in 2012. That number is well on the rise as many websites are seeing instant returns to grow their business. Large companies are ‘hooked’ on PPC advertising because its instantly measurable, quantifiable, track-able and most importantly…delivers completed sales. This instant success is something that advertisers of 20 years ago could only dream of. As an internet marketing firm specializing in Search Engine Optimization (SEO) & Search Engine Marketing (SEM). Our agency is based in Miami Shores, Florida. Our passion is helping successful businesses reach the next level through search engine advertising that delivers a profitable return on investment.

Core Service Conversion Rate Optimization

Are you looking for an exact cost per acquisition on your online marketing efforts? OptFirst works with our clients in a transparent campaign to deliver the highest possible return on marketing investment possible.

Secondary Service Web Design

An amazing looking website is what many businesses seek. All businesses love to look great and receive praise for their cool, hip or modern website. OptFirst not only makes great looking websites, we create websites that perform, drive targeted actions, invite consumer interaction and wow customers and boards members alike. We integrate every amazing website we create with powerful tools; that track, monitor, measure and test every visitor action and intention. Some of the Powerful Core Integration into an OptFirst website: Google Analytics, Google Webmaster Tools Verification, Google Plus for Business Integration with dynamic Google Address and Directions, Bing Web Tools, Map Integration, Meta Data and Content Balancing, Code and Speed Testing, Server Optimization for Speed and Performance, Email Setup and Activation, and many others too.  

Secondary Service Reputation Management

Worried about a Bad Rep? No Worries, OptFirst builds a solid reputation management program to proactively contact happy customers and reach out to satisfied past customers to make bad reviews a thing of the past.

Case Studies
  • SEM Case Study PS Financial Services, one of Florida's top Reverse Mortgage firms, needed to gain visibility online to compete with larger, more established firms. We decided to do a search engine marketing campaign which was HUGELY successful and is now competing on a national level. Download
  • 8 Step SEO Plan John Kriney, founder of OptFirst gives his insight into his systematic approach for making a great online marketing campaign that works and gets results through the 8 Step SEO Plan. Download

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