Change in Rank
Conversion optimization companies are put to the test through an evaluation of the website analysis and auditing they perform and the depth of their analysis on the websites of their clients. Our investigation yields a thorough understanding of how each competing vendor approaches the identification of areas and elements which need to be changed to improve the ability to convert visitors into paying customers.
Each vendor must construct a strategy towards improving their client’s ability to convert additional web visitors into paying customers. Our investigation aims to identify the different strategies which each vendor uses to improve the client’s ability to convert through new actions, proposed design changes, and other improvements. The analysis delves into the professionals involved in each aspect of the strategy development.
Another important aspect of the evaluation is the actual implementation of the proposed strategy. Our analysis zones in on what members of the vendor’s team are involved in implementing the solution and how much effort is requested from the client’s resources to do so. The vendors we recommend have an in-depth understanding of various environments and programming languages in order to ease the process of implementation.
In addition to implementing the solution, our analysis of conversion optimization vendors delves into the testing environments and strategies which are used to test the conversion rates of different strategies through multivariate testing. We ensure the vendors we are recommending in our rankings are effective in not only developing landing pages and conversion elements, but are also testing them to ensure their effectiveness.
It is absolutely vital to a conversion optimization campaign for clients to obtain full reports on different strategies and tests in order to make better business decisions on which methods to continue to utilize on their website. We analyze how the vendor offers actual statistics of web visitors and conversions to the client. The vendors we recommend offer their users with insight which goes beyond raw numbers for their long-term benefit.