Change in Rank
When looking for a video production company we understand businesses need a vendor which can most reliably comprehend and produce videos which meet the objectives of their customers. Our analysis of the production quality of video production services focuses on the expectation which is set for the client and the overall final product produced. The vendors which we recommend offer clean and professional quality videos.
Any animated elements produced for video footage are also analyzed in order to take into consideration animated or interactive elements which are implemented to improve upon the message of the video. We take a look at whether the vendor handles animation in-house or if they outsource the work to freelancers. In addition, our analysis delves into whether the animations are created from scratch or if stock animation is used.
Our analysis of the quality of the actors focuses on how well the actors deliver the message they are provided and the overall quality of the array of actors which are available to be involved in videos. By having an array of quality actors, our recommend vendors offer their clients the ability to select an audience which best aligns with their interests in addition to the type of message being delivered to the end viewer.
Communication is an important factor during our analysis to ensure the video production company understands the importance of setting the right expectation to the client while also obtaining the requirements of the project. The video production company should best understand what the client is working for and what is to be communicated in the video prior to the process of selecting actors and producing a video.
Another important element during the evaluation process is a focus on how well optimized the final product is for the web. Many of the clients of video production services are looking to use their videos on their website which would require for a video to be compressed while retaining enough quality to ensure the video displays well. We analyze the codecs and methods of compression which video production companies use.