Evaluation Criteria: Pay Per Click Management Companies
Campaign AnalysisIdentify Strong & Weak Points
When selecting a pay per click management company, it is incredibly important to pay attention to the amount of information they request when first learning about your existing campaign. We focus on how much depth their team delves into your campaign prior to making any commitments or any expectations on what they will be able to provide to ensure they set an accurate expectation for their paid search campaigns.
Keyword SelectionSelect Effective Keywords
To ensure the companies we select provide an exceptional strategy for delivering competitive results for critical keywords in a paid search campaign we analyze the company’s strategy for identifying important keywords and organizing them in an effective manner. We urge buyers to ask their pay per click management company about their method of selecting the right keywords and how keywords are organized and tracked in the campaign.
Creation of Effective AdsBuild Ads Which Deliver
One of the most important elements of a pay per click campaign is the advertisement itself. We ensure that recommended PPC management companies provide their customers with advertisements created with the keyword and campaign in mind, ensuring that each individual search is met with an advertisement created based on actual research tailored to the purpose of the keyword.
CPA MinimizationReduce Your Campaign Costs
An effective way PPC management companies work to get the most value for the clients is through minimizing the cost per acquisition of their campaigns. By reducing the cost of each click and increasing the conversion rate of a landing page, pay per click management companies help their customers achieve more with their marketing budget. We ensure that PPC management agencies which we recommend take CPA minimization as a primary concern for the benefit of their clients.
AutomationFast Campaign Creation
The automation component is an integral part of the evaluation to ensure that the companies being recommended not only have the skills and knowledge to create effective campaigns, but are also backed by industry leading tools for automating repetitive tasks while still retaining the most effective practices. We investigate what methods of automation each PPC management company uses to ensure a swift improvement for their clients’ campaigns.