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Services
Our Selection Process For
Best Market Research Companies
Our Selection Process For
Best Market Research Companies

Last updated: December 1, 2021

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Best
Top 5 Market Research Companies

Best Market Research Companies - December 2021

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Needs Analysis

Needs Analysis

Research Strategy

Research Strategy

Resources

Resources

Methodology

Methodology

Reporting Methods

Reporting Methods

Overall Score

0
100
 
G
VG
E
 

Change in Rank

DMA | Digital Marketing Agency DMA | Digital Marketing Agency
Talk to a Representative: 800-569-2754
Key Facts For DMA
  • Major Clients:
    Jet.com, TripAdvisor.com, Kohler, Williams...
  • Year Founded:
    2002
  • Fulltime Employees:
    80+
  • Active Clients:
    500+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    96
  • Pricing:
    M
  • Website:
    www.digitalmarketingagency.com
Request A Quote
Reviews (93)
Positive Review 93 Reviews
They did a great job for us.
They were enthusiastic about working with us...
Myra Hook
Positive Review
Our sales have exploded on Amazon.
Since we brought them on to manage our Amazon...
Larry Sawyer
Positive Review
We reached our year end goals for the first time.
Thank you William for the hard work. We look...
Richard Clopton

Needs Analysis

Research Strategy

Resources

Methodology

Reporting Methods

Arcane Marketing Arcane Marketing
Talk to a Representative: (208) 938-5988
Key Facts For Arcane Marketing
  • Major Clients:
    SelectHealth, Line-X, Copag, Headsets Dire...
  • Year Founded:
    2015
  • Fulltime Employees:
    30+
  • Active Clients:
    100+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    98
  • Pricing:
    L
  • Website:
    www.arcanemarketing.com
Request A Quote
Reviews (24)
Positive Review 24 Reviews
Great place that is very innovative and court...
Samuel Bird
Positive Review
Nate and Chad are two that definitely have th...
Jeremy Andra
Positive Review
We used Arcane Marketing to build and launch...
Pam Johnson

Needs Analysis

Research Strategy

Resources

Methodology

Reporting Methods

IQVIA, Inc
Talk to a Representative: 1 (866) 267-4479
Service Offerings:
Key Facts For IQVIA, Inc
  • Major Clients:
    Confidential
  • Year Founded:
    2016
  • Fulltime Employees:
    25,000+
  • Active Clients:
    20+
  • Revenue:
    $1+ billion
  • Client Retention Rate:
    88
  • Pricing:
    L
  • Website:
    www.quintiles.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Needs Analysis

Research Strategy

Resources

Methodology

Reporting Methods

Strong Performers
4
2013
Under $250,000
2 - 9
39
92
M
NBC Universal Comcast Corporation, Nestle S.A., The Coca-Cola Company

96
99
98
100
97
98%
NC
Layla Nielsen & Co. Layla Nielsen & Co.
Talk to a Representative:
Key Facts For Layla Nielsen & Co.
  • Major Clients:
    NBC Universal Comcast Corporation, Nestle...
  • Year Founded:
  • Fulltime Employees:
    2 - 9
  • Active Clients:
    39
  • Revenue:
    Under $250,000
  • Client Retention Rate:
    92
  • Pricing:
    M
  • Website:
    laylanielsen.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Needs Analysis

Research Strategy

Resources

Methodology

Reporting Methods

5
1980
$1+ billion
10,000 - 25,000
48
90
M
Amway, Hype Cycles, Cloud Computing, IT Market Clock, MarketScopes, Coca-Cola Bottling Company United
96
98
96
100
98
97.6%
NC
Gartner, Inc Gartner, Inc
Talk to a Representative: 1 (203) 316-1111
Key Facts For Gartner, Inc
  • Major Clients:
    Amway, Hype Cycles, Cloud Computing, IT Ma...
  • Year Founded:
    1980
  • Fulltime Employees:
    10,000 - 25,000
  • Active Clients:
    48
  • Revenue:
    $1+ billion
  • Client Retention Rate:
    90
  • Pricing:
    M
  • Website:
    www.gartner.com
Request A Quote
Positive 80.0% 4 Reviews
This would working out
James Walker
Positive
The professionalism and ability to create is...
Adrianne Goulet
Negative 20.0% 1 Reviews
Very bad agency that sells only wind. If you...
Marie Polet

Needs Analysis

Research Strategy

Resources

Methodology

Reporting Methods

Evaluation Criteria: Market Research Companies
Needs Analysis
Needs Analysis
During our evaluation of market research companies our research team dives into the amount of effort that is placed in learning about and understand the business needs of the client prior to conducting market research. Does the vendor conduct a needs assessment to create a baseline expectation? How far do they go to ensure that they are providing their client with research that achieves the objective.
Research Strategy
Research Strategy
Different research agencies will conduct their research using different methodologies. During our evaluation of market research companies we investigate with their internal processes and strategies are for conduct research about specific markets. Does the methodology change based on the requirements or the type of research being conducted? How was the strategy devised?
Resources
Resources
Often times the quality of research being conducted comes down to the quality and accuracy of the resources used during research. Our researchers scrutinize where researchers acquire their information and which channels they value. Do they have guidelines for which resources to choose over others? How do they cite their sources? How do they organize all of their internal resources?
Methodology
Methodology
Having a strong methodology that researchers rely on is a key indicator of an effective market research firm. During our evaluations of different market research firms we analyze the methodology that they have in place that determines how research is conducted. We also compare how deep the methodologies control the research and whether or not they serve as a strong guideline for conducting research.
Reporting Methods
Reporting Methods
One of the most important aspects of a market research campaign involves how it is organized and reported. Our research team compares how information is being delivered to the client and whether the briefing and conclusion drawn from the research is being delivered to the client in a way they can easily understand it. Is the end product something useful to the client, or does it fail to convey the results of the research.
 
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Our Selection Process For
Best Market Research Companies
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