For a viral marketing campaign it is important for the vendor to understand what the client wants to achieve through a viral marketing campaign. By better understanding their goals and objectives, the viral marketing company has a clearer view over how to approach creating a viral video or campaign. We analyze the approach taken by viral marketing companies to intimately understand a client's goals and objectives.

Production Quality

The production quality of all assets made for the viral marketing campaign is important to ensuring that the audience will respond to the campaign in a positive manner. Visuals and assets which lack in production may take away from the experience which may negatively impact how the audience reacts to the campaign. We analyze the efforts made by the viral marketing company to produce high quality assets and visual content for their campaigns.

Editorial Marketing

Editorial marketing refers to the process and efforts which a viral marketing company engages with journalists and editors to facilitate coverage in online and traditional news media. We analyze how connected the viral marketing company is with journalists to ensure that their clients are getting a fair opportunity for media coverage across a variety of channels both relevant and important to growing the viral marketing campaign.

Paid Marketing

Viral marketing campaigns often turn towards paid advertising opportunities across video channels, paid search marketing channels, and other paid opportunities through influencers to help a campaign reach as large of an audience as possible. We analyze the approach taken by the viral marketing campaign and the results achieved through different types of paid marketing opportunities and the overall effect it had on the campaign.

Reporting Methods

We also analyze how the viral marketing company measures the success of their campaigns in addition to how they report that success to their clients. It is important for their clients to get a comprehensive look at the campaign and how different aspects of the marketing campaign have influenced the success. Without understanding which channels are driving engagement, it is hard for a client to take advantage of their viral marketing campaign.

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Best
Top 10 Viral Marketing Companies

Best Viral Marketing Companies - October 2024

0

100

G

VG

E

Nationwide Exposure

Local / Regional Exposure

Best Top 10 Viral Marketing Companies

Best Viral Marketing Companies - October 2024

0

100

G

VG

E

Nationwide Exposure

Local / Regional Exposure

Best
Top 10 Viral Marketing Companies