VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
Our Selection Process For
Best Media Buying Agencies
Best

Top 10 Media Buying Agencies

Best Media Buying Agencies - January 2019

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Channel Targeting

Channel Targeting

Create Effective Ads

Create Effective Ads

Demographic Targeting

Demographic Targeting

Negotiation

Negotiation

Reporting

Reporting

Overall Score

0
100
 
G
VG
E
 

Change in Rank

DMA | Digital Marketing Agency DMA | Digital Marketing Agency
Talk to a Representative: 800-569-2754
Key Facts For DMA | Digital Marketing Agency
  • Major Clients:
    Jet.com, TripAdvisor.com, Kohler, Willia..
  • Year Founded:
    2002
  • Fulltime Employees:
    80+
  • Active Clients:
    500+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    96%
  • Pricing:
    M
  • Website:
    digitalmarketingagency.com
Request A Quote
Reviews (92)
Positive Review 92 Reviews
Chris Sheen
Chris Sheen Linkedin
They’ve created a lead avalanche!
Do not make the same mistake we did. We were warned that the increase in lead volume can be difficult to handle. When you sign up with DMA, make sure you’re ready to expand your team and that you have the proper stuff set up…
Chris Sheen
Positive Review
Justin Southworth
Justin Southworth Linkedin
Our sales have exploded on Amazon.
Since we brought them on to manage our Amazon listings we’ve stopped doing some of our other advertising since we are getting a large portion of our sales on Amazon. We spend less in advertising to get more return from Amazon, and this whole process…
Justin Southworth
Positive Review
George Thompson
George Thompson Linkedin
It took five weeks to accomplish, but by using built-in reporting tools, they were able to remove the negative YouTube videos. George Thompson

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

marketingagency.io marketingagency.io
Talk to a Representative: 1-312-273-5534
Key Facts For marketingagency.io
  • Major Clients:
    Barefoot Books, Basecamp, Dansko, Dutch ..
  • Year Founded:
    2007
  • Fulltime Employees:
    20+
  • Active Clients:
    200+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    97%
  • Pricing:
    M
  • Website:
    www.marketingagency.io
Request A Quote
Reviews (21)
Positive Review 21 Reviews
Been a client for 18 months and its been a fantastic
marketingagency.io delivered on what they promised. My previous two SEO companies didn't, so dealing with Marketing Agency has been a refreshing change. I highly recommend their services, especially Raymond who is my Account Manager.
Ruth Peronel
Positive Review
Knowledgeable and Professional firm
I hired marketingagency.io to assist our company with our internet marketing goals and I have been very pleased with the results. There are lots of people out there making big promises about SEO but they delivers the goods. Thanks!
Steven Ranjit
Positive Review
Perfect blend of technical knowledge, right commun
Used this company for SEO on my website. They got my website ranked in less than 3 months. Communication is flawless. Highly recommended!
Ben

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

OuterBox OuterBox
Talk to a Representative: 866-647-9218
Key Facts For OuterBox
  • Major Clients:
    National eCommerce Brands, Anchor Hockin..
  • Year Founded:
    2004
  • Fulltime Employees:
    50+
  • Active Clients:
    200+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    96%
  • Pricing:
    M
  • Website:
    www.outerboxdesign.com
Request A Quote
Reviews (7)
Positive Review 7 Reviews
Anna Leone
Anna Leone Linkedin
A Team That Cares About Your Website As Much As You
OuterBox takes a unique approach to each client. They were intentional in identifying our goals and helped to create the best design and strategy to achieve them! The team was incredibly thorough and communicative. I knew that as questions or concerns arose, I could trust…
Anna Leone
Positive Review
Doubled Traffic in 5 Months
We launched our SEO campaign in Dec. 2017 and at this point have doubled our traffic. We we pulling in around 50,000 organic visits a month and are now up to over 100,000. The value of our traffic is worth more than $115,000 per month,…
Brian
Positive Review
Best E-commerce SEO Company I have worked with yet!
The seo team at OuterBox has been terrific to work with and it's by far the best money I have spent to date on marketing. They set a plan, tracked our progress, made improvements each month and the results have been phenomenal! I highly recommend…
Kevin

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

W3 Affinity W3 Affinity
Talk to a Representative: 757-943-1911
Key Facts For W3 Affinity
  • Major Clients:
    Lilitab, Photobooth Supply Co, Pick A Bl..
  • Year Founded:
    2003
  • Fulltime Employees:
    10
  • Active Clients:
    300
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    80%
  • Pricing:
    L
  • Website:
    www.w3affinity.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

iProspect iProspect
Talk to a Representative: 617-449-4300
Key Facts For iProspect
  • Major Clients:
    Yellow Book, Allegis Group, Circuit City..
  • Year Founded:
    1996
  • Fulltime Employees:
    50+
  • Active Clients:
    150+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    92%
  • Pricing:
    H
  • Website:
    www.iprospect.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

Bruce Clay Bruce Clay
Talk to a Representative: 866-517-1900
Key Facts For Bruce Clay
  • Major Clients:
    FaceBook, Sportsmans Guide, LL Bean, Cen..
  • Year Founded:
    1996
  • Fulltime Employees:
    36
  • Active Clients:
    60
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    90%
  • Pricing:
    M
  • Website:
    www.bruceclay.com
Request A Quote
Reviews (1)
Positive Review 1 Reviews
We have been impressed with Bruce Clay Inc.
This being our first website, we were skeptical and careful about every decision we took. But the decision to involve the services of Bruce Clay changed everything. With the entry of Bruce Clay we understood things a lot better. They walked us through the entire…
Robert

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

GreyBox Creative
Talk to a Representative: +1 646-354-7770
Key Facts For GreyBox Creative
  • Major Clients:
  • Year Founded:
    2014
  • Fulltime Employees:
    25+
  • Active Clients:
    20+
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    90%
  • Pricing:
    L
  • Website:
    greyboxcreative.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

8
2010
$3 million - $5 million
26-50
47
92%
M
Bender Law Offices, Evergreen, Seegars Fence Company, Jordan Built, PineHurst Homes
96
93
95
95
97
95.2%
NC
Click Optimize, LLC Click Optimize, LLC
Talk to a Representative: 919-301-8406
Key Facts For Click Optimize, LLC
  • Major Clients:
    Bender Law Offices, Evergreen, Seegars F..
  • Year Founded:
    2010
  • Fulltime Employees:
    26-50
  • Active Clients:
    47
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    92%
  • Pricing:
    M
  • Website:
    www.clickoptimize.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

iCrossing iCrossing
Talk to a Representative: 214-210-6800
Key Facts For iCrossing
  • Major Clients:
    Toyota, The Coca-Cola Company, The LEGO ..
  • Year Founded:
    1998
  • Fulltime Employees:
    55
  • Active Clients:
    100+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    90%
  • Pricing:
    H
  • Website:
    www.icrossing.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

JStokes Agency
Talk to a Representative: +1 925-933-1624
Key Facts For JStokes Agency
  • Major Clients:
  • Year Founded:
    2015
  • Fulltime Employees:
    10+
  • Active Clients:
    10+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    88%
  • Pricing:
    M
  • Website:
    www.jstokes.com
Request A Quote
Reviews (0)
Positive 0% Write Review

 

Negative 0% Write Review

 

Neutral 0% Write Review

 

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

Channel Targeting

During our evaluation of media buying agencies the research team dives into an agency's ability to select the right channels for their client based on their marketing objectives. Having the ability to produce content pieces on relevant and reputable media relevant to the client's offerings ensures that the content will be of value to them.

Create Effective Ads

While having relevant targeting is valuable to a media buying campaign, having the right message is just as important. Our research team delves into how the media buying agency crafts a message that reaches the target audience in a meaningful way. The ad should work to engage the audience to compel them into some sort of action in-line with the client's marketing and advertising objectives.

Demographic Targeting

Knowing which demographics are most aligned to marketing objectives is important any campaign. Media buying is no exception. During our analysis our research team investigates an agency's ability to identify which demographics are most receptive to each marketing message to produce ads and content that with more value to them.

Negotiation

One of the core aspects of our analysis involves a media buying agency's ability to negotiate pricing with various publishers to get the most value out of a client's marketing budget. As with any advertising or marketing initiative media acquisition has a cost associated with it and anything the agency does to reduce it helps.

Reporting

Transparency is essential to any type of business dealing. During our analysis of media buying agencies we examine the level of transparency exhibited by the agency to ensure that vital information about performance and finances are being relayed to the client. The greater the level of transparency, the better the overall service.

 
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