VIEW RANKINGS FOR BEST COMPANIES BY PRACTICE AREA:
Services
Our Selection Process For
Best Media Buying Agencies

Last updated: January 1, 2020

Apply For Rankings | Improve Your Rankings | Evaluation Criteria

 
Best

Top 10 Media Buying Agencies

Best Media Buying Agencies - January 2020

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Channel Targeting

Channel Targeting

Create Effective Ads

Create Effective Ads

Demographic Targeting

Demographic Targeting

Negotiation

Negotiation

Reporting

Reporting

Overall Score

0
100
 
G
VG
E
 

Change in Rank

DMA | Digital Marketing Agency DMA | Digital Marketing Agency
Talk to a Representative: 800-569-2754
Key Facts For DMA
  • Major Clients:
    Jet.com, TripAdvisor.com, Kohler, Williams...
  • Year Founded:
    2002
  • Fulltime Employees:
    80+
  • Active Clients:
    500+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    96
  • Pricing:
    M
  • Website:
    www.digitalmarketingagency.com
Request A Quote
Reviews (91)
Positive Review 91 Reviews
Traffic from search engines is up by a whopping 154 percent. Keywords indexed by search engines is up by 70 percent and sales from our new website are up 33 percent. Steven Masterson
Positive Review
I’m completely satisfied. We’ve experienced an 89 percent increase in search engine traffic in the last six months and a 256 percent increase in long tail keywords just on page one! Dan Davis
Positive Review
DMA generated SEO reports with detailed analysis, including monthly rank reports, ranking trends, traffic flow, click rates, conversions, and other relevant metrics. Harrison Greene

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

Spiralytics Agency Spiralytics Agency
Talk to a Representative: 800-674-3404
Key Facts For Spiralytics Agency
  • Major Clients:
    Full Suite, Ayalaland, Enter PH, Manila Re...
  • Year Founded:
    2013
  • Fulltime Employees:
    50+
  • Active Clients:
    100+
  • Revenue:
    $2 million+
  • Client Retention Rate:
    98%
  • Pricing:
    M
  • Website:
    www.spiralyticsagency.com
Request A Quote
Reviews (23)
Positive Review 23 Reviews
Spiralytics Agency has done an amazing job fo...
Harold Weiner
Positive Review
Working with SpiralyticsAgency has been an am...
Gates Los Angeles
Positive Review
I've worked very closely with Spiralytics Age...
Luke Wale

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

3
2007
$5 million - $10 million
20+
200+
97
M
Barefoot Books, Basecamp, Dansko, Dutch Bros. Coffee, Essential Ingredients
99
98
100
98
99
98.8%
NC
marketingagency.io marketingagency.io
Talk to a Representative: 862-229-1681
Key Facts For marketingagency.io
  • Major Clients:
    Barefoot Books, Basecamp, Dansko, Dutch Br...
  • Year Founded:
    2007
  • Fulltime Employees:
    20+
  • Active Clients:
    200+
  • Revenue:
    $5 million - $10 million
  • Client Retention Rate:
    97
  • Pricing:
    M
  • Website:
    www.marketingagency.io
Request A Quote
Reviews (21)
Positive Review 21 Reviews
Great Internet Marketing Company
I am very thankful for the great work you hav...
Brandee Addison
Positive Review
LOVED Working With marketingagency.io On Our Site SEO
Working with Mike on our site updates and for...
Desmond Tallon
Positive Review
They are on the cutting-edge of everything SEO!
Marketingagency.io offers intelligent, profes...
Wade Fiona

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

Strong Performers
4
2009
$2 million - $10 million
40+
300+
98
M
Our Town America, SealMaster, Crunch Fitness, American Prosperity Group, Kitchen Tune-Up
98
99
96
99
97
97.8%
NC
WebMarketingAgency.com
Talk to a Representative: 415-376-5135
Key Facts For WebMarketingAgency.com
  • Major Clients:
    Our Town America, SealMaster, Crunch Fitne...
  • Year Founded:
    2009
  • Fulltime Employees:
    40+
  • Active Clients:
    300+
  • Revenue:
    $2 million - $10 million
  • Client Retention Rate:
    98
  • Pricing:
    M
  • Website:
    www.webmarketingagency.com
Request A Quote
Reviews (10)
Positive Review 10 Reviews
Great team, Amazing marketing solutions
These guys are very creative in the work they...
Evelyn Stevenson
Positive Review
Great Digital Marketing solutions
Fantastic service by the entire WMA team. If...
Joseph_Henry.lucy
Positive Review
All the digital marketing solutions you’ve been looking for in one place.
It was a pleasant experience working with the...
josephgrossow

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

W3 Affinity W3 Affinity
Talk to a Representative: 757-943-1911
Key Facts For W3 Affinity
  • Major Clients:
    Lilitab, Photobooth Supply Co, Pick A Bloo...
  • Year Founded:
    2003
  • Fulltime Employees:
    10
  • Active Clients:
    300
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    80
  • Pricing:
    L
  • Website:
    www.w3affinity.com
Request A Quote
Negative Review 0 Reviews
Anonymous
Negative Review
Anonymous

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

Bruce Clay Bruce Clay
Talk to a Representative: 866-517-1900
Key Facts For Bruce Clay
  • Major Clients:
    FaceBook, Sportsmans Guide, LL Bean, Centu...
  • Year Founded:
    1996
  • Fulltime Employees:
    36
  • Active Clients:
    60
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    90
  • Pricing:
    M
  • Website:
    www.bruceclay.com
Request A Quote
Reviews (21)
Positive 81.0% 17 Reviews
Their okay, I like the people over at cnwlink...
Angel Jayne
Positive
The premier SEO Company in the industry with...
Grant Williams
Negative 19.0% 4 Reviews
Bruce Clay was a pioneer in SEO, before me ev...
Israeli Rothman

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

Contenders
iCrossing iCrossing
Talk to a Representative: 214-210-6800
Key Facts For iCrossing
  • Major Clients:
    Toyota, The Coca-Cola Company, The LEGO Gr...
  • Year Founded:
    1998
  • Fulltime Employees:
    55
  • Active Clients:
    100+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    90
  • Pricing:
    H
  • Website:
    www.icrossing.com
Request A Quote
Negative Review 0 Reviews
Anonymous

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

8
2010
$3 million - $5 million
26-50
47
92
M
Bender Law Offices, Evergreen, Seegars Fence Company, Jordan Built, PineHurst Homes
96
94
96
94
93
94.6%
NC
Click Optimize, LLC Click Optimize, LLC
Talk to a Representative: 919-301-8406
Key Facts For Click Optimize, LLC
  • Major Clients:
    Bender Law Offices, Evergreen, Seegars Fen...
  • Year Founded:
    2010
  • Fulltime Employees:
    26-50
  • Active Clients:
    47
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    92
  • Pricing:
    M
  • Website:
    www.clickoptimize.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

iProspect iProspect
Talk to a Representative: 617-449-4300
Key Facts For iProspect
  • Major Clients:
    Yellow Book, Allegis Group, Circuit City,...
  • Year Founded:
    1996
  • Fulltime Employees:
    50+
  • Active Clients:
    150+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    92
  • Pricing:
    H
  • Website:
    www.iprospect.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

GreyBox Creative
Talk to a Representative: +1 646-354-7770
Key Facts For GreyBox Creative
  • Major Clients:
    Available Upon Request
  • Year Founded:
    2014
  • Fulltime Employees:
    25+
  • Active Clients:
    20+
  • Revenue:
    $1 million - $3 million
  • Client Retention Rate:
    90
  • Pricing:
    L
  • Website:
    www.greyboxcreative.com
Request A Quote
Negative Review 0 Reviews
Anonymous

Channel Targeting

Create Effective Ads

Demographic Targeting

Negotiation

Reporting

Evaluation Criteria:
Channel Targeting
Channel Targeting
During our evaluation of media buying agencies the research team dives into an agency's ability to select the right channels for their client based on their marketing objectives. Having the ability to produce content pieces on relevant and reputable media relevant to the client's offerings ensures that the content will be of value to them.
Create Effective Ads
Create Effective Ads
While having relevant targeting is valuable to a media buying campaign, having the right message is just as important. Our research team delves into how the media buying agency crafts a message that reaches the target audience in a meaningful way. The ad should work to engage the audience to compel them into some sort of action in-line with the client's marketing and advertising objectives.
Demographic Targeting
Demographic Targeting
Knowing which demographics are most aligned to marketing objectives is important any campaign. Media buying is no exception. During our analysis our research team investigates an agency's ability to identify which demographics are most receptive to each marketing message to produce ads and content that with more value to them.
Negotiation
Negotiation
One of the core aspects of our analysis involves a media buying agency's ability to negotiate pricing with various publishers to get the most value out of a client's marketing budget. As with any advertising or marketing initiative media acquisition has a cost associated with it and anything the agency does to reduce it helps.
Reporting
Reporting
Transparency is essential to any type of business dealing. During our analysis of media buying agencies we examine the level of transparency exhibited by the agency to ensure that vital information about performance and finances are being relayed to the client. The greater the level of transparency, the better the overall service.
 
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